Ferrero have perfectly adapted their approach in marketing to Asian customers by creating this custom POS display. It is both innovative and appealing, but also directly related to the Chinese tradition.
Although Ferrero Rocher isn’t a product associated with the Chinese New Year, chocolates are commonly bought as a gift. The company took advantage of the locally famous tangerine trees and replaced the fruits with their own product and some famous gift envelopes, called money pockets in China. This is an exciting way of promotion, since it captions the essentials of the CNY decoration and incorporates them in Ferrero’s own product.
We also suggest custom packaging as a great marketing tool, which can also boost the effect of custom in-store display. Our talented and experienced design crew at Mindsparkz will definitely be able to meet both branding requirements and business goals.
Think a custom POS Display is right for you? Head over to the following links to get some inspiration:
Businesses are constantly looking for unique and high-quality products to set themselves apart. Yet, navigating… Read More
When two famous brands team up, it's not just a partnership, it's a powerhouse of… Read More
Narrowing down the selection of products that you offer at your gift store can get… Read More
View Comments