Valentine’s Day is just around the corner and Dove wants to celebrate it with you by having a ‘His and Hers Dove Towel Set’ giveaway. This giveaway is valid at all supermarkets in Singapore with every purchase of the Dove Sensitive Skin body wash dual set. It comes in two colors, white for the ladies and blue for the men.
Giveaway by Dove
Dove is a personal care brand owned by Unilever which provides skin care, hair care, body lotions, hand creams, body wash, bar soap and deodorant.
Why did Dove use ‘His and Hers Dove Towel Set’ as a giveaway?
The towel set is the perfect giveaway for this special occasion as you and your loved ones would be able to own couple towels! This giveaway also complements the Dove Sensitive Skin body wash set as a towel is essential to dry off our bodies after bathing. These towels are small and easy to carry around which makes it suitable for camp, gym or travelling purposes. Other brands such as Dial and Nivea can also make use of similar giveaway to attract and retain more customers.
How can ‘His and Hers Dove Towel Set’ help to increase sales for Dove?
Dove has embroidered their logo on both towels to increase brand recall and gain brand recognition. Whenever consumers use the towel, they would see the company’s logo and be reminded of Dove. As these towels are handy, consumers may bring it along while they are at the gym or away at camps and this would serve as a walking advertisement for Dove. With this, more people will start to recognize Dove’s logo, which helps them to build a stronger brand name and in turn attract more customers who would bring in more revenue for the company.
