Kellogg’s is offering LINE friends cereal containers for every purchase of their Kellogg’s Frosties. This GWP merchandise promotions is effective in promoting LINE messaging app as well as Kellogg’s to those who haven’t tried their cereals.
The cereal containers come in two different designs: Brown and Sally. At first glance, they look like figurines but the top part serves as the lid that customers can remove. Not only an customers use it to store their breakfast cereals but it also works as an excellent kitchen decor. The versatility and the uniqueness of the promo gift are what make this promotional campaign a success.
So, whether you’re in the beverage or cosmetic industry, we believe that you can learn a thing or two from Kellogg’s marketing strategy. Here’s why:
As business owners, you want your customers to be coming back to your store or to support your brand. And what better way to inspire customer loyalty than giving them practical ad unique gifts that other brands can’t offer? That is why, we came up with super easy tips to help you improve your own GWP merchandise campaign.
Indeed, Kellogg’s was able to satisfy the needs of the customers by providing complementary gifts that they can use to keep their cereals taste great and in good condition. In addition, customers enjoy the thrill that comes with receiving free item with every purchase. This also give them reasons to look forward to your next free gift campaign.
Before you start your GWP merchandise campaign, know your promotional product options. Here, at The ODM Group, we specialize in designing, sourcing, and manufacturing of promotional products for your company. Speak with our designers and merchandisers today!
Looking for more marketing inspiration? Here are some of our favorite blogs about GWP merchandise.
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