4 Mixed Marketing Materials – Nivea Innovative POS Design

Nivea launched its new innovative POS design with 4 mixed marketing materials in Kathmandu, Nepal: LED lighting, promotional shelf-talkers, photo frames, and acrylic. This brand new POS display is a masterpiece because it’s multifunctional.

Why These 4 Mixed Marketing Materials Work?

In this innovative POS display, we may distinguish 4 different marketing materials.

The first one is “lighting.” There are different light strips on the side of the POS display. Effective lighting is essential for an efficient display. It attracts the attention of all potential customers because it’s visually appealing. Excellent lighting can also direct the attention to your brand name even from distance. There are different lights such as colored LED tape, light strips or moving lights.

Nivea also used shelf talkers. Shelf talkers are very efficient at driving sales and they are very appreciated by advertisers because the approximated cost is between 1$ and 5$. They are very relevant to point out any GWP offer because they grab the attention of the targeted audience. You can use shelf talkers to promote a new or seasonal product, showcase additional benefits and services, divide aisles into categories, or to help customers to choose among a wide range of diverse brands.

The photo frames are also a very interesting addition to the mix as it shows consumers how to use the product. In this example of Nivea, the pictures are appropriate for the audience, that’s kind of staging of the product. Pictures have the ability to grab the attention of consumers in a few seconds.

Finally, the dark blue acrylic material used by Nivea is remarkable. The whole in-store display reflects perfectly the brand image of the company. Even if the brand name was hidden, we would immediately know that this POS display was designed by Nivea.

Why this Innovative POS Design with Mixed Marketing Materials is a masterpiece?

The 4 marketing materials have different advantages and they each draw the consumer’s attention in different ways. Nivea’s marketing mix allows the brand to reap the benefits of each marketing material. Whereas the lighting and photo frames will visually attract the targeted audience, the acrylic and shelf talkers will put the emphasis on the brand image and on the promotions. A mixed POS display will increase considerably the brand awareness and the company will reach the expected outcome; increase in sales.

Do you want to create a unique merchandise display with different marketing materials to catch as many potential consumers as possible? Contact us, we will create for you a masterpiece that will increase your sales in an impressive way!

Other interesting ideas of POS displays

Metal POS display is an excellent example of an effective point of sale displays that command attention. The odd shapes are also remarkable as we rarely see this kind of promotional display in stores.

If you’re looking for innovative and outstanding POS displays, Interactive POS displays are a great way to attract customers. They stand out against competitors and tempt consumers into making a purchase. Stray away from deaf marketing as product displays have become generic over time.

Let’s take a look at it! POS display charger is an interesting piece that is not only beautiful but functional as well. Its main selling feature: it can charge several devices at once! This one is certainly an innovative marketing idea you should check out.

Understand the benefits of using acrylic displays:

Incoming festive season? Learn how your company can make use of POS display branding similar to Ferrero’s for your next marketing campaign.