When done right, POS displays can give you huge competitive edge over your competitors. They allow managers to market their brands in such a way that will entice the senses of customers. Take for example, Goodbye Kibami’s interactive POS display.
The moving POS display allures the customers to look at their shelf and buy their product. Goodbye Kibami is a Japanese toothpaste brand. With so many toothpaste products within the hectic shelves of shopping stores, incorporating this idea set their brand apart from the others.
Goodbye Kibami’s point of sale display is a great promotional idea. But if you want to adopt this marketing concept, we suggest incorporating a motion sensor to the motor so that it will only move when a person gets close to the display. This way, you’ll save more energy and money.
Furthermore, POS displays are one of the most widely used marketing tool within a retail environment. A well-structured display unit adds a beautiful visual element to your presentation, which can help stimulate sales. And you can customize your display units to reflect your brand image. This unique cosmetics POS display by Jelly & Gellato is one good example. The ice cream cart suits the brand name and the presentation is very much appealing, especially to girls.
A good POS display commands attention and influences impulse purchase. This can help increase brand awareness and drive revenue.
Do you need help customizing your POS display units? Contact ODM. We have the people and the resources to deliver the marketing items you need.
This blog shows how a well-designed POS display can further increase brand awareness and sales.
If you’re looking for display ideas, this blog shows 6 different display ideas you can adopt for your own brand campaign:
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