True to their maxim “Because you’re worth it” L’Oreal Men Expert is giving away cool on-pack gift sets! The pack contains a 5 in 1 shower gel, deodorant and a marketing gift with purchase resistance band.
We love this promotional scheme because instead of the usual giveaways related to personal care, they opted for something different. This time around, they focus on the sporty lifestyle of their target market. And we believe this is a smart marketing scheme that brands should consider using. Here’s why:
L’Oreal has been gaining tremendous success with promotional gift sets. In their previous campaign, they gave away a branded beanie, customers can wear for a casual day out. Perfect for winter, the pack also contained a moisturizer and face wash.
We noticed that L’Oreal love to stick with a theme. For our example, the brand appeals to the active lifestyle of their target market. In their previous campaign, they highlighted the importance of keeping skin healthy and moisturized as the cold weather can be harsh for the skin.
We certainly find L’Oreal’s marketing scheme unique and truly effective. The use of their marketing gift with purchase connects their brand to their target market. Moreover, they were able to make their customers feel they’re worth it! If you are inspired by their brand project, why not work with ODM?
At ODM, we can hlp design, soyurce, and manufacture custom promotional merchandise and customer giveaways. We also specialize in creating one-of-a-kind POS and custom POP display for in-store marketing. Speak with us today!
L’Oreal optimized their brand campaign with a travel pouch:
Free travel bag for every purchase of their featured product. Perfect for customers who are always on the move!
Cool vibrant bracelets to further brand recognition and loyalty:
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