Membership packs should be considered as key part of marketing campaigns since promo gifts do great things to establish customer relationships. Using sporting societies as basis should help us get an understanding so read below for our ideas and case studies.

How you position your club’s image and what it offers is important when targeting a potential customer.Where your club stands compared to your competitors also helps a target market understand and appreciate the value and choice offered.

For example a person looking for a week night tennis competition will compare a club’s location, facilities, costs, reputation and time commitment with others in the area. Here are some questions to ask to help position your club:

  • How does your club compare with other organisations?
  • What makes your club different from other clubs?
  • What are parents looking for in an activity?
  • What do participants want in an event?
  • What would a potential sponsor look for?
  • Does your sport have the right image to recruit new members? xxx

These questions can be fulfilled by using different kind of promotional items that will make potential customers choose your sporting club. There are many different ways and themes we could use to focus around this marketing idea.

For this occasion we are going to talk about membership packs. The idea behind a membership pack is that you need to know your audience very well that you could really anticipate what they want. This could be in the form of some useful branded products they will benefit when using your services.

List of possible promotional items for gyms to use in membership packs:

We could also offer our clients some giveaways for the purchase of a specific membership pack. There are many ways businesses can use giveaways to their advantage.

It can help to promote the business with more visibility. Also it could convince consumers to try the product or service and come back. As a result a long term customer relationship can be developed through membership packs.

Possible giveaways and promo gifts for sports teams:

  • Pens
  • Mugs
  • Wallets
  • Shaver set
  • Beer Glass
  • USB pen
  • Bottle opener
  • Mousepad
  • Pen holder
  • Calendars
  • Diaries

    Membership Pack - Stress Balls

    Membership Pack – Stress Balls

  • Portable radio
  • Notepads
  • Inflatable baby pools
  • Plush toy
  • Walkie talkie
  • Ash trays
  • Thermos flask
  • Small travel kit
  • Lunch boxes

List of items for spas and swimming pools:

  • Promotional flip flops
  • Umbrellas for sun

    Membership Pack - Soccer Cell Phone Holder

    Membership Pack – Soccer Cell Phone Holder

  • Workout towels
  • Buckets
  • Sport sun glasses
  • Goggles
  • Cosmetic pouch
  • Branded soap
  • Heat packs
  • Swimming caps
  • Swimming wear
  • Lifeguard uniforms
  • Pool automatic vacuum cleaners
  • Swimming pool thermometers
  • Swimming pool filter cartridge
  • Inflatable swimming ring
  • Floating swimming board
  • Diving masks
  • Diving gloves
  • Hand sanitizer
  • Folding chair
  • Wash bags
  • Speedos
  • Stress balls

When it comes to selling our services to the audience we need to have a target audience on mind. Marketing your activities to ‘everyone’ is inefficient. Not everyone wants the same thing and not everyone is alike.

You’ll be wasting time and resources with this approach.Target marketing focuses your marketing activities on groups of people (or target markets) most likely to become a member.

The same idea can be used for promotion. We can target different promotional items to different aged people. Membership packs can be used again too deliver different small items at the same time.

List of promo gifts ideas for 16-25 years old football fans:

  • Soccer cell phone holder
  • High quality pens
  • Folders

    Membership Pack - Sports Horn

    Membership Pack – Sports Horn

  • Pencil cases
  • Pencils
  • Rubbers
  • Sharpeners
  • Rulers
  • Digital watches
  • Smartphone case
  • Branded hoodies
  • Aprons
  • Car sun screen
  • Deck of cards
  • Inflatable frisbee
  • Speed agility ring
  • Goalkeeper gloves
  • Promotional money boxes
  • Scarves
  • Badges
  • Sports Horn
  • Speakers microphone
  • Mousepads
  • Promotional pillows
  • Magnets
  • Shin guards
  • Caps
  • Football puzzle
  • Windproof jacket
  • Printed jerseys
  • Silicone wristbands
  • Hand clappers

Hope these promotional items for membership packs can help your business speed up sales in the near future.

Here are some more examples of Membership Packs and Promotional Products.



Send us some examples of Membership packs being used in your country for our blog.