We absolutely like this merchandising floor display by Atelier Cologne. Unique and interesting, the cologne POS display is getting a lot of attention from customers. We can see that the whole set up conveys a story, thereby compelling shoppers to take a look at their POS display and encourage them to buy.
Atelier Cologne is offering their line of Citrus scents which explains why there were crates of oranges beside the display. Not only is it appealing, but it effectively conveyed their brand message. With the right choice of color, lighting, and props, the merchandising display did stand out. We love everything about this free standing display unit and we believe that you can learn a thing or two from this unique marketing strategy. Here’s why we love it:
This is not the first time Atelier impressed us with their creative merchandising display. They offered free engraving services to personalize the bottles of colognes in their previous campaign. As such, it encouraged brand-customers interaction as shoppers can choose the colors and writings on the cases.
You too, can be successful in your in-store marketing campaign with the use of a merchandising floor display. And below, we share some simple tips.
Everything from the color, down to the massive coffee cup reflects the culture of the market they are catering to. The whole display is a nod to the Year of the Pig. And since red is considered a lucky color, the brand is practically wishing their customers a prosperous New Year.
Here, Eleva used the end of gondola to market their products. It was small, yet, the brand was able to gain massive sales bump. Their vibrant and informative displays and custom-fitted shelves looked easy on the eyes and were really informative.
One great example from NARS cosmetics. It allows customers to see how a certain shade of lipstick will look on them through an interactive display without having to try the lippies.
Should you need help designing your merchandising floor display, feel free to contact the ODM Group. Our Mindsparkz team has extensive experience in designing and customizing POS display units as well as custom promotional merchandise for business.
For more inspiration, browse through the blogs below:
These confectionery POS displays are truly eye-catching and interesting. Here’s why we love them:
This cosmetic display by Watsons is interactive and interesting in that customers can personally try the products on before buying. This allows them to see which products suit them best, thus giving them an opportunity to think before finally making a buying decision.
The addition of video display allows marketers to explain to customers the benefits of their products. Moreover, they can play over and over in between live demonstrations.
Here is a list of eye-catching cosmetic POS displays to inspire your next beauty marketing campaign.
This cosmetic display from Jelly and Gellato is one of our personal faves. It’s chic and trendy. Moreover, it is well-targeted since their market consists of teens and young adults.
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