You may have noticed in the past that promotional bags, and in particular branded ones, are used by companies in order to boost the sales of their products. Perhaps coming as a free gift with purchase, or as a promotional idea, there are numerous reasons behind the thinking of utilising promotional bags. This example by the Guizhou Maotai Distillery on show at Hong Kong International Airport will serve as a great case study as to why, alongside its premium promotional casing to compliment it, a promotional bag can be of benefit to you and your product.

Promotional Bags by Guizhou Maotai Distillery

Promotional Bags by Guizhou Maotai Distillery

Why promotional bags can boost your brand:

Stimulating Sales: Utilising a free gift with purchase, in this case the branded bag, is a brilliant way to boost sales of a particular item. In essence, it ensures that customers feel they are getting something extra for their money. Moreover, it is also going to grab the attention of those who pass by.

Functionality: When offering any type of product it is important for it to encourage use. Due to this, promotional bags are employed extremely regularly as they are certain to be needed and can always serve a purpose, whatever it may be!

Promotional Bags by Guizhou Maotai Distillery

Promotional Bags by Guizhou Maotai Distillery

Increasing Branding Awareness: You can be sure that, with this high quality bag like this one, it will help getting your brand get out there and noticed by others. Typically, bags will be used in public, where it will be exposed to a very large audience. Brand recognition is a crucial part of any company, as such this can is an extremely effective method in getting the brand name out there.

Design: This is a good example of how complimenting colours and tones can increase the desirability of the product. In this instance, the company seems to be sticking with darker tones, which is the correct move to take as opposed to completely contrasting colour schemes. Additionally, because of the clear and distinct branding on display on both products, these cases will contribute to an increase in brand recognition. Our in house design team Mindsparkz will be able to assist you with a variety of production design possibilities that meet your requirements.

Based on what we have been able to establish here, it is clear that promotional bags can be very advantageous for companies attempting to expand their business.

Here at ODM, we are avid believers that using promotional bag as a gift with purchase can help serve as a real driving force within any marketing campaign, in particular due to its functionality and ability to raise brand awareness. We have significant experience in product design, product sourcing and product manufacturing, and can help you utilise your 2016 marketing budget effectively.

Feel free to contact us to learn more about promotional products or let us assist you in coming up with some new and innovative ways to promote your brand.