Gifts with purchase are not the only way to promote your brand. A great alternative marketing tool is promotional packaging. Unlike what you might think, special packaging can be highly original and can act as an incentive for purchase.
Promotional Packaging - Wooden Helicopter
For example take a look at this packaging I spotted in a French supermarket. Rather than pack their chocolates in a plain and boring plastic wrapping, the store had decided to make these cute wooden helicopters. By using this promotional packaging they have turned a regular candy pack into a desirable gift.
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