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Tokidoki is a Japanese-inspired lifestyle brand in the USA, started by an Italian designer. Tokidoki is running a joint promotional campaign with a Sanrio GWP of a free card case with any purchase made on Sanrio online store.
Joint promotional campaign will benefit both parties. Sanrio gets to enjoy boost in sales by offering this attractive card case. At the same time, Tokidoki increases its brand awareness by incorporating the incredibly popular Hello Kitty into the artwork. Both will increase brand recall as card case are normally used everyday to keep credit cards or smart cards. What do you think of this promotional campaign?
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The gift-with-purchase is a sales tactic that's used to entice and convert buyers. Other promotions typically take away from the value of the product, like offering a discount or providing free shipping. The gift-with-purchase, though, is used to add value to the receipt.
Businesses need promotional items to help reach out to potential customers and clients - it's just a fact. This is a very low-cost marketing method to help draw in new customers. You can find affordable and effective items that will catch people's attention and help draw in potential customers over time.
It depends on your industry but always keep in mind to offer something useful for your consumers. A gift that will make your consumers happy and allows you to create with them a deep relationship. You can choose to offer a complimentary gift.
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