GWP Promo: Hello Kitty Planner by Sanrio Hello Kitty Planner

Get organized in 2012 with this cute Hello Kitty Weekly Calendar Planner!

You have probably heard the saying “If you fail to plan, you plan to fail.” Fret not! A weekly calendar with your favourite character ought to better plan your time. Look at this gift with purchase promotion which features the well-known licensed character, Hello Kitty. Produced by Sanrio, a renowned toy company from Japan, it is a comprehensive weekly calendar planner. It consists of 16 monthly schedules (December 2011 to March 2013), 58 weekly schedules, 10 memo pages, shopping lists, 5 address pages and 16 note pages. To be eligible to receive this free Hello Kitty Planner worth $18, a minimum spending of $50 from the Sanrio eShop is required.

Promotional Gift with Purchase – Hello Kitty Weekly Calender Planner

Despite approaching the end of April, this branded Hello Kitty diary is still an extremely popular promotional item among students. This branded weekly planner is an indubitable incentive product in the eyes of consumers, which entices more customers to spend more in order to receive the free promotional gift.

What does ODM love about this product?

We love that even with the huge Hello Kitty print on the planner, users are still constantly reminded about your brand. Other than enhancing brand recall, this planner is capable in creating free advertising and increasing brand awareness.

If licensed characters are your cup of tea, check out the following blog posts:

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Frequently Asked Questions (FAQ)

Why must my brand pay for the use of licensed characters?

Licensed characters are categorized as an intellectual property (IP). Therefore, paying for the rights to use, distribute and profit from a licensed character is obligatory. In ODM, we can save you the hassle by connecting your brand with other brands.

How does my company choose the licensing partner we should advertise with?

The licensing partners should be chosen based on its appeal to the target audience group and if it is representative of the company's brand.

Is product customisation necessary?

Mass customisation that meet individual consumers' desires, offers an opportunity to be unique. Knowing that a product is customised and with limited quantity interests more consumers to get hold of the product.