If your company focuses on healthy food, then you should have a look to this great marketing solution from the Danish company Frugtfjolserne. It has shown a perfect way to market their delicious healthy products. They have created the cartoon figurines “frugt fjolserne”, which are real attention-getters, especially for the kids.
Fruit Promotion
They have created a huge hype around this promotion designing several mascots. Now you can see them all around the Frugtfjolserne webpage in games, articles about products and fruits or trailers. This is a really well thought out marketing tool.
Promotional Items
Frugtfjolserne also offers small funny stickers as GWP’s.
Stickers Gift With Purchase
According to recent studies, children are actually more likely to choose healthy snacks when they are provided with such stickers with famous cartoon characters or the like.
If you are interested in more marketing ideas on how to market your brand or products, look at some of the following posts:
- Goodie bag from Danish Eco Label
- “Fruity” Ideas for Your Promotions
- POS Displays – Original Ideas for Drink Companies
- Lambi Promotion Event & GWP Denmark
Some words for our Danish followers:
Et Dansk firma har fundet den gyldne vej til at få børnene med på frugt vognen og har skabt maskotterne “frugt fjolserne”. Dette er tegnefilms figurer som ses på alle deres produkter og som de bruger i alt deres marketing materiale.
Dette er en rigtig god ide hvis man er udbyder af sunde produkter, lige fra sundt slik, til frugt m.m.
Pointen er – lyder det fra David Just, der har været med i forskningsprojektet ved Cornell Center – at hvis man vil have børn til at spise sundt, så er man nødt til at tænke i de samme marketingbaner, som alle de mange brands, der sælger ”de usunde ting”, gør.
