Packaging has always been an important part of Point of Sales displays; that is where your customers get their first impression of your products or brand. Here are some ideas from Hong Kong Airport Duty Free…
Wine and champagne brands spend quite a lot of money on packaging to stand out from rows of pretty generic bottles. Incorporating utility into your packaging can increase perceived value of the purchase. Brand Differentiation.
Wine Tote/Cooler Bag (Moet & Chandon)
Moet & Chandon has once again proved why it is the world’s most beloved champagne, packing its bottle into a cooler bag/tote. This enables the brand to stand out from its competitors, effectively gaining shelf space. Making a nice GWP, Moet & Chandon ensures its customers enjoy champagne at its best, even on the go – made with combination of neoprene & plastic, allowing the champagne to stay cool with its insulating properties.
Adopting the brand’s signature colours, the cooler bag further appeals to customers visually, and could very well trigger an impulse purchase (especially at duty-free stores) when they are spoilt for choice.
Ice Bucket (Piper Champagne)
Yet another chiller, ice buckets always go hand in hand with wine and champagnes during parties. It not only act as a medium to keep the champagne cool but also provide space for bottles storage.
Notice: Piper has cleverly cushioned its champagne bottle with foam surrounding it.
With its chic design and hot (pink) colour, Piper succeeded in standing out from dull, mundane colours that traditional wines/champagnes possess – which is supposed to stay classy. This makes Piper a strong contender besides Moet & Chandon in competing for shelf space.
Also Check Out: Champagne Packaging Promotions – Mini Fridge
With countless brands out there squeezing their creative juices to come up with quirky packaging and gifts with purchases to grab attention, your brand should be no exception as well. Why not get the best of both worlds?
With double -walled insulation, this item slows down ice from melting and is large enough to accommodate a bottle of wine/champagne. With a convenient handle and stainless steel tongs tucked between its silicon lid, you can bring around your wine at ease, keeping it cool without fearing your ice will melt!