When walking through large shops and supermarkets, it is hard to miss these large promotional gift sets of expensive alcohols. These gift sets are known as luxury brands and most often features Chinese rice wines and branded liquors. Western whiskeys and French wines are also popular. These promotional gift sets fetch high prices and are given in the most important of occasions. Although available throughout the year, their popularity increase as certain holidays draws closer.
How alcohol promotional gift sets can make valuable gifts for special occasions.
The gift of alcohol is one of tradition and culture. Although the Chinese are not heavy drinkers in general, strong liquors are most often revered as mantle piece items to display in people’s homes. The reasons to keep the products on display is to convey an image of prosperity and successful business or family relations. The bottle designs can often contain unique and complicated replicas of swans or swords for example.
These gift sets always come boxed in special packaging and designs. Color plays an important aspect in the offering. Red is known to be an auspicious and lucky colour while gold represents fortune and wealth. Red and gold are maybe the most common and popular color combination not only for such alcohol gift sets, but also gifts for the Chinese people.
What western brands could learn about Chinese gift giving
High end alcohol brands often come in custom bottles and special packaging but very few actually comes in unique and luxurious promotional gift sets. Such special box packaging does not have to be a much more costly option for alcohol brands. In fact, this presentation box would even add to the perceived value of the promotional gift sets. As seen in the Chinese versions, promotional items are added to gift sets. Common items are glasses, bottle openers and other items that can go together with the drink or act as promotional gifts. The combined offering of a bottle of alcohol, a promo item and special packaging make such promotional gift sets an excellent choice for many sorts of special occasion.
Here are examples of alcohol promotional gift sets and special packaging: