Simple, cheap, and effective marketing strategy, branded cups help a company boost its brand awareness. Here is how you can get such a powerful promotional tool for your company.
1. Design
The first step to manufacturing a branded cup is by coming up with a design. Designs can vary from something simple to something extremely intricate. For instance, MARIGOLD incorporates the characters in We Bare Bears, which are beloved by children and adults. By attaching a popular character to the cup, it helps the brand connect the shoppers on an emotional level. Furthermore, design plays an important role in appealing to customers to purchase a product for the gift with purchase. For instance, many brands have collaborated in marketing strategies with licensed characters such as Hello Kitty, Mashimaro, Ultraman, Groovy Chick, Miffy.
2. Customisation and Printing
It is important for a company to differentiate its promotional products from its competitors. Hence, customisation plays a big part in building a powerful promotional tool. Printing a company logo or by using colours or images allows customers to instantly associate your brand with the product. Furthermore, printing something that appeals to a target customer group can attract more customers. An example would be customising a kids promotional product which would appeal to children.
3. Finding a vendor
The best way to creating your own branded cups is through a vendor that complete all processes inhouse. This saves companies time as they would cancel out the processes between ideating and delivering it to the company’s warehouse. At The ODM Group, we provide services from sketch design to prototyping to manufacturing and we would be happy to help you.