Coffee Mug With Logo: 3 Important Qualities of Nescafe’s Retail Promotion

Nescafe, the world’s leading coffee brand, indeed never fails in bringing its customers the best coffee promotions. During our recent visit to Hurghada, Egypt, we found one of the brand’s latest gift with purchase promotion. For every purchase of Nescafe Gold 200g, customers will get the chance to bring home a free coffee mug with logo!

One of the most effective ways to increase sales is by providing promotional gifts to prospective and current clients. Over the years, Nescafe has proven that it is not only the aroma and taste of their coffee beans that make their customers stay. The branded merchandise they give during their promotions definitely help them retain and gain more customers.

Nescafe’s Free Coffee Mug with Logo

The brand’s current promotional giveaway, a free coffee mug with logo is currently creating a buzz in the Egypt store. The promotional branded mug comes with a Nescafe logo that makes it even popular among coffee lovers. Unlike other Nescafe on-pack promo gifts made of ceramics, this specific mug is made of clear glass.

This is not the first time we have featured Nescafe’s in-store promotion. Earlier this year, we wrote a case study about how the brand utilised branded mugs in its marketing in Russia. Same with its promotional activity in Egypt, the promotion is exclusive for Nescafe Gold only.

Both strategies are exceptional; however, when compared, the recent promotion is more appealing to us. The current packaging is more inviting. The colour used perfectly represents the brand.

Moreover, the design and cut-out in the new packaging look more creative. The recent pack sends a direct message to shoppers, as it clearly informs customers that they can get a free mug upon purchasing the Nescafe Gold product.

3 Important Qualities of Nescafe’s Free Mug Promotion

Who wouldn’t be excited to receive freebie merchandise? Obviously, everyone is attracted to free giveaways. Here are the important qualities of Nescafe promotion that makes it a successful one.

1. The free coffee mug with logo enforces brand relevance.

Have you ever wondered why Nescafe always used mugs for promotion? Why do people never get tired of seeing Nescafe mugs in every promotional campaign run by the brand? It’s simply because mugs well-represent their brand. Where do drinkers mix ground coffee for them to drink? Of course, in a coffee mug.

When evaluating what product to give, it must be relevant to your brand. Would you offer pens when you’re marketing a coffee brand? It sounds off, right? Always consider what your company does or offer.

2. Nescafe’s custom mug serves as a collector item.

Can you still remember when was the first time Nescafe offered free custom coffee mugs to its customers? You probably know when you are an avid fan of this coffee brand or a certified coffee lover.

Every Nescafe mug is absolutely worth collecting. For decades, the brand has already used various ceramic and glass mugs for its promotion. On the other hand, collectable merchandise urges shoppers to avail themselves of any related promotional products offered by a specific brand. In that way, a brand can ensure that customers will come back to their brand for more.

3. The packaging is a factor.

Nescafe elegant packaging has a plus factor that makes this promotion even more recognisable among shoppers. As we’ve mentioned above, this one is really something compared to the previous packaging ideas that the brand utilised before. The colour selection is wise. The design is creative, and the message it sends to customers is clear.

If you’re a brand that is also considering using custom mugs for promotion, these ideas might interest you.

These ceramic mugs are undeniably unique! The first one is a trophy-shaped mug, while the second one comes in an adorable design. Learn how else you can leverage them for your own promotions through this case study.

These stainless mugs can offer you comprehensive options for promotion. Durable, practical and customisable, these mugs can help you build better branding.

Looking for another sustainable mug concept? Why not consider getting these wooden coffee mugs? Made from sustainable jujube wood, each mug comes with a smooth finish and impressive Nordic style.

Looking for other branded corporate gift ideas for coffee promotions? Make sure to check out this compilation that can help you pep up your coffee marketing strategy!

Wrapping It Up,

Nescafe is obviously the epitome of success. Years have passed, but the quality of product and satisfaction it offers to its customers remains the same. If there’s a lesson to learn from the Nescafe brand, brands should not solely rely on their product to succeed; they should also invest in the promotional gifts and merchandise they offer to their customers.

Contact ODM

If you’re planning to run a gift with purchase promotion in the upcoming days, the ODM Group will be happy to help you out. For years, we have partnered with different local and international brands in creating GWP merchandise for their marketing.

Our years of experience help us become a pioneer in the sourcing industry, aside from creating GWP items. We also offer services such as customising promotional giveaways, manufacturing POS display units and curating brand packaging designs.

Our dedication to our work reflects on the product we designed and made. If you want to know how we can help you succeed in your next marketing activity, feel free to keep in touch with us!

If you are interested in Nescafe’s previous marketing activities before, take the time to read these case studies we wrote about before.

This is a gift with a purchase offered by Nescafe before. In this promotion, the brand is giving away a free coffee tumbler with logo. This merchandise is practical as it allows customers to bring their coffee whenever and wherever they want.

Nescafe improved its customers coffee-drinking experience with its free custom insulated mug. This in-pack offer is available for Nescafe Gold Blend only.

Check out Nescafe’s promotion in Thailand. Each box of Nescafe Dolce Gusto comes with a coffee cup coaster as a gift with purchase.

This complete gift pack set offered by Nescafe was indeed a must-have for all coffee lovers out there! Check this out!

Nescafe made coffee drinkers nostalgic with its vintage coffee mug ideas. Learn more about this promotion here.