7 Secrets to Boost Sales — The Week Magazine Subscription Free Gift
For magazine brands, what's the best way to get the [...]
While the pages of Tatler never fail to captivate its readers, there’s an extra touch of excitement that often graces its cover – the free gift magazine. We found this covermount promotion in one of the stores we visited.
Let’s talk about this magazine’s promotion strategy and why it hits the market. Likewise, we will also discuss what covermount is and feature some of the magazine names that use this idea.
Tatler was first published in 1709. It is the oldest magazine in England that is still being published today. The magazine’s unique mix of gossip, fashion, beauty, travel, the arts and living the good life makes it essential reading for the well-educated and well-heeled.
Tatler gave away a free gift magazine for their July edition. The covermount gift includes free designer collectable sunglasses. There are three available colours that are perfect for this summer season.
With every purchase of the magazine, customers are entitled to a free pair of ultra-chic sunglasses on sale day. These chic sunglasses attract more readers to buy and subscribe to their magazine.
The free gift magazine promo is just in time. Sunglasses are indeed one of the most in-demand products nowadays; thus, this GWP product idea is very ideal for the season. As summer is a perfect season to do outdoor activities, it is very important to get something to protect our eyes.
Furthermore, we love the idea of having collectable items as part of the promotion. As the sunglasses come as collectables, customers would have the urge to get all the 3 designs available, thereby pushing them to purchase the magazines.
These custom-branded sunglasses come in 3 designs: plain black, brown, and an animal print one. Its classy and elegant style would perfectly match any summer outfit.
Thus, these promotional sunglasses as covermount promo gifts would make customers stylish and protected at the same time.
Who doesn’t want to get free items? Surely everyone loves to buy discounted or free products. These free sunglasses offered by Tatler Magazine are indeed very irresistible. Hence, customers would be encouraged to impulse purchase just to get free sunglasses.
Covermount gift promotions are a major sales strategy to sell more magazines. It is an item given away free with a magazine or newspaper and which is often attached to the cover. Typical covermounts include DVDs, CDs, software, and other small merchandise.
n the world of publishing, the art of engaging readers goes beyond the words and images on the pages. Covermount gifts, those enticing extras attached to the cover of magazines, have emerged as a powerful strategy that offers a myriad of benefits to both publishers and readers alike. Let’s delve into the advantages that come with offering covermounts:
Covermount gifts instantly capture attention and create an element of surprise. Readers are naturally drawn to the visual appeal of a gift accompanying their favourite magazine. This heightened engagement leads to increased time spent with the publication as readers eagerly explore both the content and the gift.
The addition of a tangible gift amplifies the perceived value of the magazine. Readers not only gain access to insightful content but also receive a physical item that complements their interests. This extra layer of value encourages readers to invest in the magazine, making the purchase feel like a more rewarding proposition.
In a crowded media landscape, covermount gifts provide a distinct competitive advantage. Magazines that offer covermounts stand out from the crowd, making it more likely for readers to choose their publication over others.
The uniqueness of the magazine gift can become a talking point among readers, sparking conversations and social media sharing.
Covermount gifts foster a sense of loyalty between the reader and the publication. When readers receive thoughtful and valuable gifts, they are more likely to continue purchasing the magazine and even become long-term subscribers. This loyalty translates into sustained revenue and a dedicated readership.
The inclusion of a covermount gift becomes a marketing tool in itself. The gift can be used to promote the magazine, attract new readers, and reward existing ones. Additionally, readers often share their excitement about the gift on social media platforms, inadvertently promoting the magazine to a wider audience.
Covermount gifts can serve as incentives for subscription acquisition and renewal. Readers are more likely to subscribe when they know they will receive valuable gifts throughout their subscription period. This strategy helps publishers secure a steady stream of revenue.
In the year 2015, the We Love Pop magazine also used this kind of marketing strategy to lure their customers and avail themselves of their newest magazine edition. The We Love Pop custom sunglasses became a hit during the promotion period.
In the year 2012, Tao Magazine offered a pair of hip and trendy sunglasses. This promotion became available at Chick Circle and 7-Eleven in Hongkong. Thus, this kind of marketing helps the brand to engage with its customers better.
As part of its 20th anniversary, Entertainment Weekly offered a free pair of retro sunglasses as its promotional product. The promo was implemented in 2011. Wayfarer style was popular during those times, thus it piqued the interest of the young fashionistas. Overall, the magazine promotion became a success.
To show you an example of an excellent subscription gift, here’s The Week’s latest magazine promotion idea where its customers can enjoy six free issues and a water bottle as a welcome gift!
TOUR Magazine, the ultimate fans’ guide to the 2021 Tour de France, is offering on-pack branded socks as part of their covermount gift campaign.
We absolutely love the designs used by the brand for their free gift magazine promotion. The free wedding guide in the magazine also makes us interested in the brand and the marketing style that is utilized. Moreover, the magazine itself, the sunglasses, and the bonus wedding guide would probably make people turn their heads and pay for the product.
Do you need help with designing and sourcing promotional products for your business? If so, do not hesitate to contact ODM.
Being in the sourcing industry for years, we at ODM ensure that the quality of the products we produce upholds your brand. From personalized promotional and marketing gifts to branded packaging and POS displays, we strive to deliver the best and first-rate services.
Free Gift Magazine FAQs
All you need to know about free gift magazine!
A magazine covermount gift refers to a bonus item or product that is attached to the front cover of a magazine. It's an enticing extra that comes along with the purchase of the magazine and often adds value to the reading experience. Covermount gifts can range from small items like stickers or keychains to more substantial offerings like beauty products, accessories, or even designer items like sunglasses.
Not necessarily. While covermount gifts have become a popular strategy for attracting readers and enhancing the perceived value of a magazine, they are not offered with every issue. Magazines typically feature covermount gifts in specific editions or as part of special promotions. The type of gift and its availability can vary, so it's a good idea to keep an eye out for announcements or promotions related to upcoming issues.
es, covermount gifts can influence the price of the magazine. Since the gift is an additional item that comes with the purchase, it can contribute to a higher cover price for that particular issue. However, the perceived value of the gift often outweighs the price increase, making the overall package more appealing to readers. It's important to note that the retail value of the covermount gift is typically higher than the price difference, making it a cost-effective way for readers to access both the magazine and the gift.
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