5 Tips to Drive Your Marketing to Success with Customized Toy Cars

Oral-B’s Marketing Idea: Engaging Kids with Customized Toy Cars

Oral B has successfully tapped into the kid’s market with a creative marketing concept. We found the brand’s exciting promotion in the GS25 convenience store in Vietnam.

Their idea involves selling toothbrushes accompanied by Formula 1 toy cars. There is one toy car designed with cartoon characters. Whilst the toothbrush can be folded to transform into toy cars themselves. Thus, there are two toys available for them in one pack.

The cartoon character designs add an element of excitement and personalization that kids would surely enjoy. This clever approach makes brushing fun and adds play value beyond oral care, increasing the appeal for kids.

5 Tips for Leveraging Toy Cars in Marketing

Customization plays a pivotal role in maximizing toy cars’ impact. Customization not only adds a personal touch but also ensures that the toy cars resonate with the target audience. Here are key aspects to consider when leveraging customized toy cars in your marketing campaigns:

1. Design and Visual Appeal

Creating visually appealing toy car designs is essential to capture the attention of young minds. Incorporate vibrant colours, eye-catching graphics, and popular characters or themes that align with the interests and preferences of your target demographic.

A visually enticing design will make the promotional toy cars more appealing and increase their desirability.

2. Personalization and Individuality

Adding an element of personalization can make this kids’ promotional merchandise even more special to kids. Consider allowing them to choose their favourite characters, colours, or accessories for their toy car.

This sense of ownership and individuality enhances the emotional connection with the toy and fosters a stronger bond with your brand.

3. Interactive Features and Play Value

Introducing interactive features within the toy cars enhances the play experience and creates a sense of excitement. Incorporate elements such as lights, sounds, movable parts, or even remote control functionality to make toy cars more engaging and entertaining.

These interactive features add value and encourage extended play, increasing brand exposure and reinforcing positive brand associations.

4. Collectibility and Series

Offering a series of toy cars with different designs or characters can create a collectable aspect that appeals to kids. By releasing limited or special editions periodically, you create anticipation and a desire to collect the entire set.

This strategy fosters repeat engagement and encourages kids to actively seek out your toy cars, creating a sense of excitement and loyalty towards your brand.

5. Brand Integration

Seamlessly integrate your brand identity into the design of toy cars. Incorporate your logo, colours, and other brand elements to enhance the overall aesthetics without overwhelming the playful nature of the toy cars.

This integration ensures your brand is consistently visible and reinforces brand recognition and recall.

Creative Toy Car Design from ODM:

With so many different types of trucks out there, you’ll find something that fits your brand perfectly. Even if you’re not sure what kind of truck you want, plenty of options will fit your needs. Take a look at these ideas below:

For businesses, we believe that customised RC toy trucks as branded promotional products provide a fantastic marketing tool that can definitely bring brand promotion to the next level, especially for the freight and logistics industry.

What better way to get noticed by prospective customers than offering branded shipping promotional gifts? Featuring a forklift model with 2 memo blocks, they make a thoughtful gift set to boost your freight marketing.

This special promotional product is a great way to get noticed and raise brand awareness about your logistics company. Made out of metal, this product is perfect for punchy colors and for engraving. It gives an impression of high quality.

See how other brands use customized toy cars in marketing:

The famous dairy company Mengniu offered its customers these amazing on-pack promos with every milk pack purchased; customers can choose this toy car or this very cool tin pencil case.

We found Milo’s promotion in one of the stores we visited in Singapore and got intrigued by the store’s shoppers. Milo is a brand of multinational food and beverage company from Switzerland, Nestle.

During our visit to France, we’re able to see this Darty truck miniature. Darty is currently celebrating its company anniversary. For years, it never fails to give its customers the best services they need.

Challenges in Marketing to Kids

Marketing to kids comes with its own set of challenges that need to be navigated carefully. Some common challenges include:

1. Ethical Considerations: Adhering to ethical guidelines and ensuring responsible advertising practices is crucial when targeting children. It’s important to prioritize their well-being and avoid exploitative or deceptive marketing tactics.

2. Parental Influence: Parents play a significant role in kids’ purchasing decisions. Gaining parents’ trust by emphasizing the educational or developmental value of the toy cars can positively influence their purchase decisions.

3. Age-Appropriate Messaging: Tailoring your marketing messages to different age groups is essential. Younger children may respond better to simple and playful messages, while older kids may appreciate more interactive or educational content.

4. Regulatory Compliance: Familiarize yourself with local laws and regulations regarding advertising to children. Ensure your marketing efforts comply with content, disclosures, and privacy protection guidelines.

In a Nutshell

Marketing to kids requires a thoughtful approach that combines creativity, customization, and responsible practices. Customized toy cars offer a captivating and interactive way to engage young audiences. Oral-B’s innovative marketing idea, combining toothbrushes with toy cars, exemplifies the power of this strategy.

By leveraging customization, incorporating interactive features, and addressing unique challenges, you can create compelling marketing experiences that resonate with kids and leave a positive and lasting impression. Remember, engaging kids in fun and responsible manner builds brand loyalty and establishes your brand as a trusted companion in their world of imagination and play.

What Can ODM Offer?

ODM Group has been in the promotional product industry since 2003. We helped local and international companies produce the promotional item they needed. Therefore, our team will assist you if you plan to create unique kids’ promotional products. Our partner designers from Mindsparkz are also here to make your designs a reality. Furthermore, we will ensure we practice safety protocols to guarantee your customer’s welfare.

Contact our team today to discuss how we can help you leverage your next marketing campaign!

How can customized toy cars benefit my marketing efforts?

Customized toy cars provide a unique and engaging promotional tool that captures the attention of kids. They act as tangible reminders of your brand, fostering brand recognition and recall. The customization aspect allows you to tailor the designs to resonate with your target audience, increasing their appeal and creating a stronger connection with your brand.

Can customized toy cars be used for promotional giveaways or as part of a loyalty program?

Absolutely! Customized toy cars make excellent promotional giveaways or rewards for loyalty programs. They have a high perceived value, and their playful nature appeals to kids. By incorporating your brand elements into the design, you can effectively promote your brand while creating a positive and memorable experience for your customers.

How can I ensure that the customized toy cars align with my brand identity?

To ensure brand alignment, work closely with designers or suppliers to customize the toy cars according to your brand guidelines. Incorporate your logo, colours, and other brand elements in a way that seamlessly integrates with the design. By maintaining consistency in your brand identity, you create a cohesive and recognizable image that reinforces your brand values and messaging.

Get Inspired by These Kids’ Promotional Ideas: