Football Tumblers: World Cup 2026 Merchandise for Brands

When the world tunes in to the biggest football tournaments, one thing is certain: fans want to feel connected to the game. From jerseys to collectibles, branded merchandise plays a huge role in creating that bond. For businesses, this is a golden opportunity to reach new audiences, deepen engagement, and build lasting brand visibility.

One product that stands out in this space is the football tumbler, also known as a soccer tumbler. It is a custom drink tumbler shaped like a World Cup ball. It serves both a practical purpose and catches the eye. Fans will not only use it but also keep it as a souvenir from the season.

What is a Football Tumbler?

A football (or soccer) tumbler is more than just drinkware. It’s a reusable, ball-shaped cup inspired by the look of a classic soccer ball. Designed with brand marketing in mind, these tumblers can be customized with logos, slogans, or even national team colors.

They come in different materials and features depending on your campaign goals:

• Plastic or stainless steel options for durability.

• Double-wall insulated designs to keep drinks hot or cold.

• LED-lit versions that glow during night events.

• Reusable straws and lids to enhance convenience and sustainability.

Because they combine functionality with sports appeal, football tumblers stand out as a smart and versatile marketing product.

Creative Marketing Opportunities with Football Tumblers

The true power of these soccer-themed tumblers lies in how you use them. Here are some creative ways brands can leverage them during major tournaments:

1. Stadium Giveaways

Partner with event sponsors to distribute tumblers at matches. Fans will appreciate a free, practical souvenir, and your brand logo will travel everywhere with them.

2. Fan Zones & Viewing Parties

Hand them out at public screenings or fan zones. Not only do they elevate the experience, but they also ensure consistent branding across crowds of excited supporters.

Get inspired by this fan zone idea during the Rugby World Cup 2021 in New Zealand. 

3. Retail Promotions

Offer a football tumbler as a gift with purchase. For example, with every case of beer or soft drinks. This encourages higher sales while giving customers extra value.

4. Social Media Engagement

Create a branded hashtag campaign where fans post photos of themselves with their tumblers. This adds a layer of digital engagement to your physical product.

Coca-Cola – FIFA World Cup 2022 Tumblers

As a long-time FIFA World Cup partner, Coca-Cola has a history of creating highly collectible merchandise. During the Qatar 2022 tournament, the brand introduced a line of tumblers that combined functionality with strong fan appeal.

Execution:

• FIFA World Cup Trophy Tumblers: A special edition tumbler shaped like the World Cup trophy became a centerpiece of Coca-Cola’s campaign. This premium collectible tied Coca-Cola directly to the excitement of the tournament.
• On-Pack Redemption & Retail Promotions: Fans could redeem tumblers through Coca-Cola multipack purchases, ensuring the merchandise also drove sales.

Impact:

• Boosted consumer engagement by tapping into the collectible culture surrounding the World Cup.
• Created long-term brand exposure, as fans continued using the tumblers well after the tournament.
• Strengthened Coca-Cola’s identity as a brand synonymous with football celebrations.

By designing tumblers that double as collectibles, like the World Cup trophy tumbler. Coca-Cola showed how merchandise can become part of fans’ emotional connection to the tournament.

Budweiser – Original Aluminum Tumblers for FIFA World Cup Qatar 2022

As the official beer sponsor of the FIFA World Cup, Budweiser has consistently used branded merchandise to create memorable fan experiences. In the Qatar 2022 tournament, they took a more premium approach by launching collectible aluminum tumblers.

Execution:

• Exclusive Design: Budweiser introduced a sleek, original aluminum tumbler branded with the FIFA World Cup Qatar 2022 logo. The metallic finish and durable material gave the product a premium look and feel.
• Stadium & Fan Zone Distribution: These tumblers were offered with Budweiser purchases at official venues and select retail promotions, ensuring fans could enjoy their drinks in collectible cups.
• Collectible Appeal: Unlike disposable stadium cups, the aluminum tumbler was designed to be reused, turning it into a long-term keepsake for football fans.
• Marketing Integration: The product was heavily featured in Budweiser’s global advertising campaigns, reinforcing its connection to the World Cup and highlighting its limited-edition status.

Impact:

• Elevated Budweiser’s image by aligning the brand with a more eco-friendly, reusable product.
• Strengthened brand loyalty by providing fans with a high-quality souvenir.
• Extended visibility long after the tournament, as fans continued using the tumbler at home, parties, and future events.

This case shows how premium, reusable drinkware like soccer-themed tumblers can do more than serve beverages. They become part of fans’ collections, reinforcing brand value for years.

See how other brands promoted soccer games in the past...

Coca-Cola has partnered with FIFA through a branded promotional bag during the 2018 FIFA World Cup. Discover how they implemented this marketing here:

McDonald’s took advantage of the 2010 South Africa FIFA World Cup by giving away soft drink glasses. Here's how this promo ran; 

The Liverpool Football Club store in Dubai is the official merchandise store for Liverpool Football Club in the United Arab Emirates. The store offers a wide range of Liverpool merchandise, including home and away jerseys, training gear, scarves, hats, and other accessories. 

During the UEFA EURO 2020, customers got the chance to win tickets. Heineken‘s latest marketing for beer kicks off by offering these branded soccer giveaways.

Why Now is the Time to Invest

Soccer is a sport that thrives on anticipation. Fans count down the days to major events, and brands that prepare early reap the biggest rewards.

• Upcoming Tournaments: With events like the World Cup, Euro Cup, and Copa América, the calendar is packed with opportunities.
• Production Timelines: Custom products require time for design, sampling, and manufacturing. Early planning ensures you don’t miss out.
• ROI Potential: The sooner your merchandise hits the market, the more time it has to generate buzz and returns.

By acting now, your brand positions itself at the center of the action, well before competitors join the game.

Working with ODM Group

At ODM, we specialize in designing and sourcing custom promotional merchandise that makes brands shine. From concept sketches to mass production, our team handles every step of the process.

• For football tumblers, we can help you with:
• Creative design tailored to your brand and campaign.
• Sustainable and innovative material options.
• Quality control to ensure consistency across every piece.
• Global shipping and logistics to get your product where it needs to be.

When you work with ODM, you’re not just ordering a product. You’re building a marketing tool that connects your brand with fans on a global stage.

Explore Other Custom Products for Your Brand

Ready to Kick Off Your Campaign? Work with ODM

At ODM, we help brands bring their ideas to life with custom promotional products that stand out. Whether you want to design a collectible football tumbler, create limited-edition packaging, or launch a full sports-themed campaign, our team can handle it from concept to delivery.

Let’s make your next promotion a win. Contact ODM today to start designing football tumblers that will put your brand at the center of the game.

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