Gold indeed has a universal appeal to all humans due to its shiny appearance and rarity. Owning very precious and valuable items can sometimes bring a sense of satisfaction and pride to a person. That’s why we think gold promotional products can be an interesting marketing idea for brands to pique the interest of many people.
Recently, I came across this POS display by Monster Energy Drink at a convenience store in Hong Kong. The brand is having a contest giveaway in which they are offering gold custom promotional products as special prizes.
The contest giveaway is called “Get the Gold” and runs from 8 July to 4 August 2020. In order to participate, customers have to purchase any 2 of their products and SMS their receipt to the number provided. Other than Hong Kong, this promotion is also seen in Singapore.
The grand prize is a Monster Energy branded 18-karat gold chain and there is only one lucky winner.
The second prize is Skull Candy Gold Crusher Headphones and 20 winners will be chosen from the entries. Co-branded Merchandise indeed makes a great marketing strategy!
Only 50 participants stand a chance to win a pair of Optic Gold Branded Sunglasses.
Drive Sales
Many shoppers will be allured by this promotional giveaway as they will want to be that lucky winner who will own the one-of-a-kind gold necklace. Owning something very unique, exclusive, and expensive can give them a sense of satisfaction.
Also, some are interested in the other 2 gold promotional products as they are something very practical and will be used often in their daily lives.
Customer Loyalty
Contest Giveaways can be a great way to build a relationship between the customer and the brand. Also, it makes sure that the customer will continue to purchase their products.
Some may even purchase more of Monster Energy Drink cans to up their chances of winning the products.
Brand Exposure
This giveaway by Monster Energy is something new and different compared to other brand’s promotion. Offering gold promotional products as contest gifts can create buzz online.
In addition, this promotion will capture the attention of many people. It will attract new customers who have not tried their products, who may purchase their products in order to get that gold.
Lastly, gold is something expensive and premium. Having such premium giveaways can boost the perceived value of their brand.
We can all learn from Monster Energy’s effective promotion in driving sales. Here are a few marketing golden nuggets that you can apply in your own marketing campaign:
Monster Energy truly understands who its customers are and what they are interested in. The target market for energy drinks
By understanding the lifestyle and interests of your target market, you are able to ideate custom promotional merchandise and marketing campaigns your customer will be interested in.
This promotion also shows that the company is keeping up with the current trends of their target market. The current trend among youths is the western Hip Hop street style and Hypebeast culture. Usually, they will adorn themselves in gold. This kind of trend is prevalent in Hong Kong and other Asian countries. This is also a contributing factor to conspicuous consumption.
What we can learn from this promotional giveaway is that in order to be successful in your promotion and make your brand bling, you will have to understand who your target market is and what their interests are. Furthermore, by keeping up with current trends, your brand will continue to stay relevant. Monster Energy’s promotion is a great example many brands can follow.
If you are needing help with rolling out your next marketing campaign, Do not hesitate to contact us. We have years of experience in the promotional products industry and our team can advise you on interesting promotional ideas. Together with our design agency, Mindsparkz, we offer product brainstorming sessions to come up with promotional ideas that fit your brand and additionally, will interest your customers.
Leave the responsibility to us and we will ensure you with high-quality branded promotional merchandise. We also offer services in between such as Factory Selection and Auditing, and Quality Control.
Check out this Contest Giveaway by Nestle and why we absolutely love it!
Coca Cola also has an interesting giveaway promotion, do check it out!
This was a promotion we saw at Nepa. Winner of this promotion can stand a chance to win a pair of sports shoes!
Kinder Bueno also has a contest promotion which definitely piques the interest of Potterheads!
Lunar New Year is a great occasion to have a promotion and boost sales. Check out this promo and why we love it!
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