5 Reasons Birch Tree Wins Customers With this GWP Product Idea

Birch Tree Fortified delights its customers with a limited-time edition of promotional bottle shaker as its GWP product idea. This simple yet substantial product piques the interest of customers as it stands out on the market shelves.

We have spotted this promotion in the Philippines’ supermarkets and online shops as it easily hooks shopper’s attention, as well as ours. For every purchase of two (2) packs of Birch Tree Choco 290g, they can already get this bottle shaker for free!

Birch Tree Fortified is a trusted milk brand by generations. It became famous for its tagline, “It’s everybody’s milk.” Its high-quality milk products continue to nourish children and adults in the Philippines.

How does Birch Tree GWP Product Win Among Competitors on Shelves?

Again, Birch Tree has carefully chosen another promotional product that suits all ages. We listed below how this GWP product shakes the retail market and the online shops.

• Competent Promotional Partner

The promotional shaker bottle is indeed a convenient freebie item. It matches perfectly with Birch Tree’s delicious chocolate drink. Kids would definitely love collecting these free tumblers as it comes in various candy colors. This practical gift with purchase item is made for everyday use, which is advantageous for the brand’s exposure. Moreover, it helps promote an active drinking lifestyle among customers, especially kids.

• Creates Urgent Positive Engagement

“Limited Edition” and  “Free” are some of the marketing words used by brands to catch shoppers’ attention. These words give customers the urgency to purchase the item before the promotion lasts. Moreover, GWP products such as this promotional shaker bottle promote impulse buying among customers. Getting free items without spending more adds value to their money spent.

Furthermore, the sense of urgency to buy the product creates a positive engagement with the brand; thus, it helps increase sales and expand brand visibility.

• Cost-efficient Product

The affordable price of Birch Tree Fortified Choco and the free bottle shaker is surely a great deal for customers. Price remains a significant factor for Filipino shoppers buying decisions. Thus, offering this branded on-pack promotion for a low price is indeed a hit for them.

• Convenient On-the-Go Tumbler

Being hydrated is very important; that is why bringing a water tumbler is very important. This useful promotional shaker bottle can conveniently use daily. Whether in the office, in school, on travel, or simply even at home, this shaker bottle is indeed an all-around tumbler.

This promotional tumbler is absolutely perfect for mixing kids’ milk. They can now enjoy more the creaminess of a real chocolate drink! What a great way to take pleasure in drinking and staying healthy at the same time.

• High-Quality GWP Product

Shaker’s size is made appropriate for the right amount of chocolate drink in one sitting. This promotional GWP item is BPA- free and has a leak proof-lid to secure the drink when shaking. The tumbler is specifically designed to withstand everyday wear and tear.

Birch Tree Fortified successfully stands out among competitors on shelves and even on online shops because of its on-pack free gift.  Since the item is made for daily use, brand exposure becomes easier. It engages both prospective shoppers and trusted customers. We love how this promotional item stimulates customers’ buying decisions when they see the product on shelves.

It is indeed a great marketing way to increase brand exposure and drive sales growth. However, we noticed that the brand still needs to work out how they display the products in the market. There’s no denying that the word “FREE” written on the product packaging piques the shoppers’ interest. But, the promotional packs could be more attention-grabbing if there’s a designated POS display unit for them. In that way, passersby can easily recognize the brand and the GWP product, thus giving them a greater range of customers.

Key Takeaways

Over the years, Birch Tree proves its commitment to giving the best product to its valued customers. Consequently, it never fails to reach out to people by partnering with different public and private sectors. The brand already tied up with the Department of Education, Banco De Oro, and gave away “Lakas Depensa Bags” in some hospitals to show its support to Filipino frontliners.

Truly, the brand still has a lot to offer, not just in marketing its products but also in its charity and wellness campaigns.

ODM’s Role

Want to make your winning move in advertising like how this promotional shaker bottle whips up on shelves? Do you need promotional products and different gifts with purchase ideas that can match your brand’s mission? If you’re interested in advertising your business through promotional products, feel free to speak with us!

ODM Group is an expert in providing custom promotional giveaways, marketing merchandise, and POS display units! We have our creative product designers and dedicated merchandisers to help you out. You may contact ODM today by sending an email, and we’ll be glad to assist you.

Here is another dose of gift with purchase ideas that might excite you!

Awesome GWP Promotional Ideas to Kick Start Your Next Marketing Campaign:

How did Ensure brand captivate its customers with this custom promotional shaker idea? Find out here:

This on-pack promotion became a hit in China. Let us see how did Quaker Oats slay the market with this free on-the-go shaker bottle.

Check out here how Yokebe shakes up its promotion with its giveaway shaker bottle. See the details below.

How did Milo Singapore generate sales through its promotional bottle shaker? See how this giveaway promo piqued the interest of shoppers.

How did Ovaltine stand out with the use of this custom-printed water bottle? Learn more about this GWP product idea here:

Don’t forget to scan the QR below for more promotional blog ideas.