How AT Promotes Safe Cycling With Biking Safety Gear Giveaways

Biking is a great way to get around town. It can be an affordable and convenient method of transportation, and it’s good for your health and the environment. But biking also comes with some risks. Take a look at how Auckland Transport keeps bikers safe and directed with free guided e-bike rides and biking safety gear giveaways!

Auckland Transport (AT) is a council-controlled organisation coordinating transport planning and investment for the Auckland region. It is responsible for the region’s transport network – including public transport, footpaths, cycleways and parking.

One of the recent cycling events established by AT is free guided rides for both regular and e-bike riders. These guided rides are free and open to Auckland residents over 18, encouraging everyone to discover where Tāmaki Makaurau or Auckland’s cycle routes can take them. 

Biking Safety Gear Giveaways from AT

1. Bike Bells

Bike bells are a handy accessory for any cyclist that they can be simply attached to the handlebars.

While there are many different types of bike bells available today, all share one important feature – they make noise when pressed.

They are great for alerting cars, pedestrians and other cyclists to your presence on the road.

2. Bike Lights

Bike lights are a necessity for cyclists to ride safely at night.

They are a great way to be seen on the road and increase visibility. They’re also useful for spotting potholes and other road hazards.

They range from simple LED blinkers that add visibility to advanced headlamps with multiple settings and battery life indicators.

3. Bike Mudguards

Also known as fenders, they are an essential accessory which is attached to the rear wheel of a bicycle.

They are used to protect riders from road spray and rainwater that may be kicked up by the back wheel.

A good set of mudguards will also help prevent your tyres from picking up bits of grit and debris as you ride along, which can cause punctures in the worst-case scenario.

4. Reflective Bag Covers

Reflective bag covers are a simple way to increase visibility and safety when riding at night.

The layer of reflective material sewn into them illuminates when hit by light. This helps other vehicles see you from behind more easily.

The best part is that these covers aren’t expensive and they’re easy to install.

5. Water Bottles

Water bottles are an essential part of any biker’s gear.

Dehydration can be dangerous, especially in hot temperatures or when riding long distances. They need water to stay hydrated and keep going on their ride.

The best water bottle for bikers is the one that is light, easy to carry, and can be easily refilled from any source of water.

Giving Away Biking Safety Gear: What are the Benefits?

• Encourage Safe Riding Practices

While biking is a great way to enjoy the outdoors, it can also cause risks when not accompanied by proper caution and safety gear. The best way to encourage safe riding practices is by making them a natural part of the process. Giving away biker gear allows people to have access to them, guiding everyone with the right attitude and equipment.

Biking safety gear giveaways provide cyclists with simple yet valuable tools they can use to ensure their safety on the road.

• Show Off Your Brand

Offering safety gear is a great way to grow your brand’s visibility and establish yourself as a leader in the cycling community. What’s more, they’re a great way to get people talking about your brand and building excitement for your next event or product launch. People love receiving free stuff, especially when it is something they will use.

• Extend Your Reach

The number of people who love biking is growing every year, which means that there will be an increasing number of potential customers for you as well. If you want to attract more customers, then it might be worth your while to consider doing a biking gear giveaway.

Think of this as your portable billboard. When you hand out free bike gear, it gives you the opportunity to put your brand’s name (and logo) in front of tons of people — people who are already interested in cycling and who may not have heard about your company yet.

• Create Positive Brand Awareness

Whether they are training for a race, cycling to an everyday destination or just heading out for a leisurely ride, it’s essential to wear the proper safety gear.

When you give away something of value, like biking safety gear, people take notice. Your recipients see it as an act of generosity from you, which is always a good thing! It shows that you care about them and want them to feel valued as much as possible.

Read More About Bike Marketing:

Sharing Branded Bikes: How Your Logo Can Make an Impact?

Achieve Your Marketing Goals With A Promotional Bike

Promotional Ideas – Branded Electric Bikes

On top of promotional bikes and branded biking safety gear, you can also utilise street furniture to gain more visibility and raise awareness.

Bike corrals are clusters of bike parking spaces that are located on or near the sidewalk. They provide convenient, secure, and accessible bike parking for people who ride their bikes as a primary mode of transportation.

Check out how our team put a creative twist to this outdoor marketing idea with this bike corral we spotted in France.

To Wrap It Up,

Bicycles provide an alternative mode of transportation and are more affordable than automobiles, thus, contributing toward their rising demand among consumers globally. In addition, this demand has also been attributed to various factors such as urbanization, increasing disposable income, health benefits and high pollution levels.

Consequently, this also pushes the demand for bike-related products, especially biking safety gear items. If you’re targeting this growing consumer community, you must not miss out on these simple yet powerful promotional items!

Let’s Create Great Products Together!

We know that your promotional merchandise have to speak for themselves. You want them to make a significant impact, and you also want them to ensure that your brand is recognised.

ODM, together with our superb in-house design team based in Vietnam, Mindsparkz, work with our clients with this in mind. We’ve been helping companies of all sizes with their product development needs since 2003. No matter what industry you are in, our team can help you source and produce seasonal promotional products, custom promotional giveaways, company gifts, and more!

We can also serve as an extension of your team by bringing valuable insights that will help you take your business to new heights!

Our experience in this industry makes us the perfect choice for any of your merchandising needs. We ensure that we are always ahead of the game to guarantee that you will get new and innovative products for your marketing campaigns, advertising needs and promotions.

Contact us today to get started on developing a product that will go above and beyond your expectations!

Check out our work credentials to learn more about our core work.

Read More Posts: