Munchys Malaysia homegrown biscuits, wafers and wafer sticks recently held a promotion for it’s KRUNCH brands of products. Simply purchase a Krunch family pack(480/500g) and obtain a Gift with purchase of a Promotional Eco bag Free-Of-Charge!
A very smart move as Malaysia promotes a more economical environment and most places requires a fee for the usage of plastic bags upon purchase at the supermarket.
By giving out promotional bags this encourages customers to make more impulse purchases. In addition, the bag is fashionable the promotion is available in a selection of 2 colours as well.
Krunch logo is distinctly located at the bottom right corner of the bag and this translates to higher brand recall and hence repeated purchase.