Cosmopolitan magazine is offering a licensed Hello Kitty card holder as a gift with purchase. This offer is only available during the month of November! So make sure to head down to the nearest magazine stand and pick up a copy for yourself!
Cosmopolitan is a lifestyle magazine for the millions of fun, fearless females all over the world! It has articles on women’s issues, fashion, celebrities, relationships, health, sex, careers, beauty and self-improvement.
How can you benefit from offering a licensed card holder as a gift?
Firstly a card holder is an awesome gift item because it is very practical and can be used by a wide range of people! When people receive an item that they can use frequently, they will appreciate the gift item even more!
Secondly, Hello Kitty is a licensed character by Sanrio. Over the past 36 years, Sanrio has developed Hello Kitty into a global marketing phenomenon worth $5 billion dollars a year. Hello Kitty has a wide fan base ranging from pre-adolescent females to even adult consumers. By leveraging on the popularity of such a character, this can certainly help you to boost your promotional efforts.
By offering a card holder that is branded with this popular Sanrio character, this maximizes brand exposure for both companies! Offering a branded incentive product also aids in driving sales. This creates a win-win situation for both brands as Cosmopolitan will experience an increase in sales while Sanrio’s products and brand name will be promoted!
For more articles on licensed gift items, check out the links below:
- Licensed Products : Booto,The Rabbit with a Secret Message
- Promotional Gifts – Sesame Street Bowl by Colgate at Mannings, HK
- Fortress HK: Transformers – Licensed Merchandise Promotions
- Promotional Products Spain – Hello Kitty GWP in CONDIS
- Promotional Merchandise – Angry Bird Souvenir Ticket Sets by MTR