Tokidoki is a Japanese-inspired lifestyle brand in the USA, started by an Italian designer. Tokidoki is running a joint promotional campaign with Sanrio by giving away free card case with any purchase made on Sanrio online store.
Joint promotional campaign will benefit both parties. Sanrio gets to enjoy boost in sales by offering this attractive card case. At the same time, Tokidoki increases its brand awareness by incorporating the incredibly popular Hello Kitty into the artwork. Both will increase brand recall as card case are normally used everyday to keep credit cards or smart cards. What do you think of this promotional campaign?
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