Lipton in China is currently offering marketing awards with the purchase of green tea. When scanning their QR code, customers are entitled to win corresponding prizes with the purchase of tea box. Lipton is owned by the brand of Unilever. The marketing campaign will be expired by 31th March, 2015. It’s a really great opportunity to launch this as part of their marketing awards to increase sales volume and promote the branding.
How do Marketing Awards of Lipton ensure long run sales?
Lipton tea revitalizes your body& mind and is a natural drink for everyday usage. As we can see from the above image, there is a paper tag tied with the tea bag. The QR code for the awards can be scanned by the phone and you will have chance to win different prizes. Consumers will be able to check specific marketing awards announced in the Lipton official website on We-chat app platform.
The prizes of the marketing awards are divided into five categories of Hello Kitty gifts. The prizes ranges from limited trolley case, laptop bag, mug, get one more and special coupon for online shopping Lipton products. These premium gifts are limited versions offered by Hello Kitty in China. The brand of Hello Kitty is well-known and popular in China. ODM have been experienced in supplying these premium gifts for many years, which is based in Hongkong with a sourcing office in China mainland.
The Benefit of the Marketing Awards offered by Lipton Green Tea.
Lipton is taking good advantage of the Hello Kitty branding effect to operate the marketing awards. Marketing awards provided can attract more customers to purchase Lipton green tea. As everyone would like to be involved in the awards and win prizes. The sales volume and brand awareness will definitely be increased by this marketing strategy by offering something back to customers. If you are likely to purchase Lipton green tea, hurry up and get it to win the prizes.
For more ideas about marketing campaigns please read below blogs.