Omo is a brand of laundry detergent made by Unilever and it is sold in many countries of the world. This line of business has several competitors and it is then not unusual to see some promotional bags & marketing campaigns with POS display in the stores as the brands try to differentiate themselves from the competition.
This kind of promotional item is a good reminder for your clients. Bags are often used as promotional gifts because they are very convenient for customers, easy to produce and they make a great promotional visual aid. Custom Promotional Bags can be used so much and will continually promote your brand to expand your business. (Esp. good where bag levies are introduced)