Silicone Wine Stoppers for Wine Promotions

ODM Group developed custom silicone wine stoppers for Woodbridge Wine as part of a gift-with-purchase promotional campaign.

These wine stoppers served as a fantastic promotional aid, perfect for parties and degustations. They also acted as an incentive to improve wine sales, as consumers received a free wine stopper when purchasing the product.

A Practical Wine Accessory With Promotional Value

A wine stopper is an accessory that allows consumers to close already opened wine bottles before refrigerating them.

They are especially useful because it is often difficult to place the original cork back into the bottle once it has been removed.

By turning this practical accessory into a branded promotional item, Woodbridge Wine created a product that consumers could continue using long after purchase.

Product Specifications

The silicone wine stoppers were produced using a custom silicone mould and developed in 6 different Woodbridge Wine brand colors.

Each color was designed to match the capsules used on Woodbridge Wine bottles, creating a strong visual connection with the brand.

To increase engagement, the wine stoppers were:

Packed randomly in sets of 2
Inserted into a custom bottle necker
Designed to encourage consumers to collect all color variations

The products were also packed inside a branded plastic box with a protective bottle necker.

Key Features of the Silicone Wine Stoppers

1. Functional Accessory

Helps preserve opened wine bottles before refrigeration.

3. Collectible Concept

Randomized packaging encouraged consumers to collect all versions.

2. Strong Brand Identity

6 custom colors matched Woodbridge Wine bottle capsules.

4. Retail-Ready Packaging

Branded plastic box and bottle necker improved shelf presentation.

Gift With Purchase Promotion for Wine Events

The project used a gift-with-purchase strategy to support retail promotions, wine degustations, parties, and hospitality events.

Consumers purchasing Woodbridge Wine received complimentary silicone wine stoppers, adding extra value to the purchase while improving customer engagement and brand visibility.

Because the product is directly connected to wine consumption and storage, it became a practical and reusable promotional item that consumers could continue using long after the event or purchase, making it more memorable than standard giveaways.

Other Project: Wine Glass Markers

Other wine-related promotional projects developed by ODM include custom Wine Glass Markers, designed to help guests easily identify their drinks during parties, degustations, and wine events while increasing brand visibility throughout the experience.

ODM’s Expertise in Promotional Wine Accessories

ODM helps brands create custom promotional products that combine functionality, branding, and retail appeal.

From custom mould production to packaging development and scalable manufacturing, ODM supports brands in developing promotional products that increase engagement and strengthen brand visibility.