Promotional coins are issued to celebrate some particular event or achievement. Want to try a unconventional promotional campaign? How about developing some coins for your next project?
Many brands out there try to engage customers using coupons, vouchers, mailers – nothing memorable there. Taking this further, how about using custom minted coins with imprinted brand logo it allows you to stand out from your competitors.
Below we see commemorative coins minted to celebrate Shanghai World Expo & the opening of the new Shanghai -Beijing train service. Incredible promotional coins!
Charities could auction these off as collectible items. Sports clubs should definitely do them for their fans if they win a championship league or cup.
Functionality of the promotional coins varies depending on the purpose of each marketing campaign:
- Exchange it and redeem merchandise
- Legal Tender accepted in certain countries.
- Currency only accepted by your brand
- Notify people of an upcoming event or competition
- Celebrate a new store opening
- Trade Show Giveaways
- Admission Token to an event
For Supermarkets, promotional coins for trolleys – saving your customers the trouble of finding one to be able to use the trolley.
You have two sides of the coin to play with – usually one side is used to place the company’s details and the other for branding or legal purposes.
With a nice, quirky design, many would keep them as a memento or good luck charms – this appeals especially to coin collectors, a rather common hobby seen everywhere.
Coins can cost relatively little to manufacture but the visual impact can give high perceived value. This demonstrates the great potential of these coins as promotional products.
Most importantly, your brand is getting intangible advertising value every time your customer shows it to someone else.
Create your very own currency today and show your customers that they are just as exclusive!
Packaging is critical so talk to us also about packaging options.