Promotional Gifts : How Estee Lauder has mastered this

Estee Lauder is currently holding a GWP promotion on macys.com. Macys is known for a wide range of promotional gifts deals that they have implemented into their product sales, which has helped to encourage sales due to an increased amounts of traffic on their site.

Promotional Gifts

This is a Tiered promotion.

Spend US$29.50 and receive the following Gifts with Purchase…

  • New Advanced Night Repair Cream
  • Take It Away Total Makeup Remover
  • 2 lipsticks
  • eye shades, warm or cool
  • Make-Up Accessory Bag

Gifts with accessory case..

Spend more on these cosmetics and you can get a better range of gifts.   US$55 gets you…

  • 2 Mascara
  • Lash Primer
  • Chic Accessory Case
  • Free Shipping

Free shipping attracts buyers from all over the world to purchase more products. This might lead to a repeat purchase in future. 

This marketing technique is often used by Beauty Care Brands so as to increase sales, often very effective due to its precise selection of free gifts.

Gifts are usually related to the main item on sale, such as an accessory case together with the purchase of a lip stick.  Travel cases/bags are commonly used as a GWP by cosmetics companies.   Companies can customize with its name and logo leading to high brand recall. See other promotional bags:

Contact ODM now for any inquiries on customized bags!

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Frequently asked questions:

How does gift with purchase boost sales?

Studies show that positive emotions toward a brand or seller have a great influence on decisions to buy and consumer loyalty. Creating a reward system triggers an emotional response in the buyer.

What types of items are suitable to be used as Gift with Purchase

We recommend that you use items that can be paired well with the product you are selling. For example, our foldable cup holder could be paired well with a company that sells drinks. However, the most important thing is to ensure that your Gift with Purchase does not impede your profit margin.

How to make gifts with purchase profitable?

The key to making gift-with-purchase incentives worthwhile to your bottom line is to offer something of value to your customers that doesn’t cost you a lot. Consider W3 Solutions’ Road Warrior gift-with-purchase program as an example. This program allows sellers to give a year of free roadside assistance with purchase, a value of more than $100, for a very low cost to the retailer.

2020-09-15T15:23:35+00:00
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