Estee Lauder is currently holding a GWP promotion on macys.com.    Macys is known for a wide range of Gift with Purchase deals and these really encourage sales due to the high traffic on their site.

Promotional Gifts

This is a Tiered promotion.

Spend US$29.50 and receive the following Gifts with Purchase…

  • New Advanced Night Repair Cream
  • Take It Away Total Makeup Remover
  • 2 lipsticks
  • eye shades, warm or cool
  • Make-Up Accessory Bag

Gifts with accessory case..

Spend more on these cosmetics and you can get a better range of gifts.   US$55 gets you…

  • 2 Mascara
  • Lash Primer
  • Chic Accessory Case
  • Free Shipping

Free shipping attracts buyers from all over the world to purchase more products. This might lead to a repeat purchase in future. 

This marketing technique is often used by Beauty Care Brands so as to increase sales, often very effective due to its precise selection of free gifts.

Gifts are usually related to the main item on sale, such as an accessory case together with the purchase of a lip stick.  Travel cases/bags are commonly used as a GWP by cosmetics companies.   Companies can customize with its name and logo leading to high brand recall. See other promotional bags:

Contact ODM now for any inquiries on customized bags!