When it comes to promotional mugs, the design possibilities are endless! Promotional mugs with logo are a marketing manager’s favorite promo item. Being cost-effective, the ability to be fashioned into any shape you want and practicality are what make them ideal for any promotional campaign.
Last time, we talked about why you should have branded promotional mugs and ways to use them within your marketing campaign. But, have you ever wondered how you can customize them to suit your branding needs? What techniques would be ideal to ensure the longevity of your branding? Before we delve deep into this topic, we would like to share with you some cute custom mugs our team has found in Russia.
One of our staff members spotted these dented ceramic mugs at a cafe in Russia. The mugs look like colorful crumpled tin cans. At first, we thought the mugs on display were made from tin cans, but they were not.
The mugs got us curious the moment we entered the cafe so, this really shows how important design is when it comes to your custom mugs. So why do we like this example?
But have you ever wondered how promotional mugs with logo are made? Here are some factors to consider when customizing a mug for branding.
The decision depends on you. Many companies put their name across the body to further enhance their visibility. Brand licensing is also another good branding option as popular characters already have an established fan base that they can also tap to broaden their reach.
Some brands have a conservative approach as to how they design their mugs. For instance, law firms, hospitals, and schools are better off using simple professional designs rather than artistic ones.
When choosing a design, it is important to take into consideration the shape of the mug. Many people love the shock factor, which is why 3D mugs and bespoke shaped ones are popular.
The first step to manufacturing promotional mugs is to create a prototype of the mug in plaster or plastic. This is followed by the creation of molds. Factories often use multiple molds to fast track production. The molds consist of four parts: two halves for the body and another two halves for the handle.
The third step is the casting of clay into the mold. It is left to harden and once dry and molds are removed, the mugs are then placed in a kiln for the firing process. The temperature and for how long the mugs will undergo the firing process will depend on the kiln size and type of ceramics used.
Finally, glazing is done to give mugs their glossy texture and appearance.
So, you have decided to have your brand name printed on your mugs. What techniques should you use to ensure the longevity of your branding? Here are some commonly used printing methods for promotional mugs.
Do you need help with customizing your own promotional mugs with logo? If so, feel free to contact our team. We can also help with sourcing various promotional products, packaging, as well as point of sale displays.
ODM is a product sourcing agency based in China with offices in Hong Kong and Vietnam. We work closely with factories to ensure that the products are made according to your branding requirements. Get in touch with us today!
Do you want to see more design ideas for your promotional mugs? We have compiled some of our favorite blogs below.
Nescafe is one of those successful brands that understand the importance of offering in-pack gifts. Here’s their current marketing campaign:
Looking for ways to warm up prospects? Here are ways to supercharge your marketing with custom printed mugs.
Customized mugs are classic promotional products. They never go out of demand, making them a brilliant marketing idea for many companies.
Are you running out of new promotional mug design ideas? Then be sure to check this blog out!
Stainless steel mugs are a great option for when you need portable and durable drinkware that you can bring at work, to the gym, and even outdoors.
Here is a sweet Christmas in-pack gift from Equal: a cute branded mug! We love the Christmassy prints and its practical value.
Not only are they excellent for hot drinks, but they are also a great way to advertise your brand and attract new prospects. With your logo on the center, your brand will surely be on top of customers' minds before they go to work.
The choice depends on several factors such as: your main selling product, your audience, and purpose. For instance, ceramic mugs are great for hot beverages such as coffee, milk, tea, and chocolate, making them suitable for coffee shops. On the other hand, glass mugs are perfecet for beer and alcoholic drinks.
Coffee mugs are cost-effective, easy to customize, and offer lasting brand recognition. Most importantly, people are more inclined to do business with companies being advertised on coffee cups.
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