Street Advertising: Types and Strategies Explained
Supermarkets and retail outlets are perfect places to advertise [...]
The primary goal of any store display marketing is to invite customers and increase sales. But it’s not what always happens. Unfortunately, it often leads to failed marketing and, worst… business closure.
Store display indeed plays a crucial part in a retail business — whether it’s inside a supermarket or along the high street. And speaking of street store displays, we’ve seen these eye-catching displays along Hong Kong streets.
Street stalls in HK are really rundown. However, these displays we saw are indeed apart from others. They are absolutely unique and undoubtedly pique the interest of busy people passing by.
For instance, the Coca-cola fridge and straw holder stand out. People easily recognise the displays as both are branded with the company logo and integrated with their iconic colour. Similarly, the two cigarette POS displays are also captivating.
Owning space here, this store stands out as there is a few competition around unlike inside a supermarket where almost all brands compete for customers’ attention.
Moreover, people in a hurry find street stores more convenient than going inside a supermarket to buy whatever they need, such as drinks.
A compelling visual merchandising display gives customers a good reason to return whilst giving a business a competitive advantage. This is why store display really matters!
No matter your goals, an effective store display promotion will make your efforts seamless and rewarding. And in order to achieve that, here are some proven and tested strategies for creating effective store display marketing.
Store display marketing is undoubtedly necessary for any business. Whether promoting your products in a busy street or a supermarket, your display should always be present. You must not consider them as additional expenses because, in reality, they are part of your investment.
If you are planning to utilise free-standing display units, retail POP displays, or in-store displays, we at the ODM Group are here to provide what you need. Our experienced designers from Mindsparkz are here to help you during the product brainstorming process up to the manufacturing stage.
Contact our team today to get a quote. You may also visit our website to see more of our products and services!
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