Getting the Most Out Of Your Taxi Ad Displays
Taxi advertisements provide comprehensive coverage by focusing on large customer populations. Moreover, it gives brands citywide exposure and guarantees that the intended audience will receive a message when and where it is needed.
But the question is, how will you be able to implement an effective taxi advertisement using your promotional displays? Listed below are some ideas you may consider.
1. Maximise the Car Headrests
Just like what Grab did, you can also use the car headrests to showcase your promotion. Aside from using it to install your display, you can also customise headrest covers where you can print your logo and brand details.
You can distribute them to taxi drivers within your locality, thereby helping you promote your business to commuters.
Here’s an example of a promotional headrest we featured before.
2. Consider Taxi Top Advertising
The roof or the taxi top is always on eye level but is often the most unutilised space for transit advertising. With that said, how about maximising this space for your campaign?
It can be used as an alternative to billboards and other traditional advertising methods PLUS it is moving! Your advertisement is literally bringing your brand to different places.
Take a look at this taxi top advertising display idea we have for you.
3. Upgrade to Taxi Wrap Advertising
One of the most powerful and efficient forms of outdoor advertising is taxi wraps. They can now even be recycled. They are an eye-catching, memorable, and affordable approach to reaching a sizable audience all the time.
Taxi wraps allow your business to use the entire exterior of a taxi for your marketing. Similarly, it is more affordable than traditional billboard advertising. If you’re a small company or just starting, then taxi wrap advertising will save you money.
Here’s what you need to know about taxi or van wrapping advertising.
4. Always Consider the Car Front
The car front is always the first part of the cab that passengers see, making it the ideal location for your promotional displays. For instance, you can use promotional car sunshades for your windshield to protect the driver and passengers from the heat of the sun.
You can customise these sun shields with your brand logo and company details so passengers can view them while boarding the taxi. They tend to get more familiar with your business during a long ride as it is in front of them.
Here are some sun shield designs you might consider.
5. Don’t Forget the Side Mirror!
Since they are unnoticeable, businesses often neglect side mirrors when it comes to taxi advertising. However, little did they know, these small accessories can create a big impact on their companies.
When accentuate with customised covers, side mirrors can unexpectedly help propel their business visibility and awareness.
Check out these car mirror cover designs that may suit your brand.