Check out this awesome travel retail display by Ballantine’s! The brand is known for its unique blend and they are currently promoting their warming spices edition aged 21 years. That’s what they showcased in their recent airport promotion. The combination of wood, metal with gold finish, and LED lights created a stunning and high-quality merchandise display.
A quick browse to their website revealed that this whiskey collection is “a smooth balance of rich liquorice and aromatic spice.” For this reason, they have incorporated actual ginger, cinnamon and liquorice into their display, which made it visually appealing and informative.
The use of custom designed travel retail display can help your brand stand out at airport shopping malls. This is because bespoke POS displays allow you to showcase your products in a way that will highlight their best features.
Our team spotted this freestanding display unit at Duty Zero in Hong Kong and were captivated by their unique presentation. We have seen a lot of impressive POS display units before, yet we love the uniqueness and quality Ballantine’s custom in-store display.
We have noticed that they also incorporated a LED light box to augment their marketing. It says “new traveller exclusive.” What makes this effective is that it almost always translates to “discounts” thereby attracting more customers who are looking for affordable products.
They also used a QR codes so that customers can easily access the shop’s website and learn more about their ongoing promotions. Now that more people are using smartphones, access to the internet, and their company’s website, is much more convenient.
With that said, we believe Ballantine’s succeeded in promoting their limited-edition whiskey collection in a unique and remarkable way. So, if you are looking for a way to boost your airport marketing, a custom travel retail display might be what you need. Luckily, we, at The ODM Group, can help custom design free-standing display units and other types of POS displays. Our team can also help you with designing, sourcing, and manufacturing custom promotional merchandise for your business. Speak with us today.
People’s feelings, actions and choices are influenced by lights. That’s why a light up liquor display like Johnnie Walker gently persuaded people to buy it with lights.
Take a look at this amazing FSDU design by Maker’s Mark. Not only does it resonate with the brand image but it also left a strong impression on their customers:
Sleek FSDU and amazing GWP for shoppers! We found this promotion at Singapore Duty Free. See why we find this a good marketing idea:
KitKat never fails to pull in customers with their striking red in-store display. We found this amazing display at Duty Free Qatar airport.
What we love about this in-store display is that it resonates with their culture. Learn more about this promotion here:
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