This hand fan promotion was recently found at a supermarket in Tokyo, Japan. It is a great way to market your company during the warm Japanese summers. A product historically associated with Japan it is commonly used for marketing purposes in the country. It’s population is proud of their heritage and many promotional products are related to cultural items. This is why it is important to adapt your marketing campaigns to the individual countries your company operates in, which has been done in this case study.
How can a hand fan promotion such as this be used for marketing?
It’s low cost, customizability, and large logo or message display makes this product perfect for promotional purposes. It can be manufactured in a wide range of different materials including plastic, paper and so on. This means that they can either be a low-end or high-end item making them easy to fit into your brand image. By printing your logo on them your brand awareness will increase. Since they will be used in public places a lot of people will be exposed to your brand. When choosing which promotional products to use this is an important thing to take into account.
Feel free to contact the ODM Group to learn more promotional products or marketing in Japan. We have years of experience sourcing promotional products to companies all across the world. We can provide you with hand fans and a wide range of other products. Our in-house design team, Mindsparkz, can also help you come up with new and unique ideas for your promotional campaign. Below are some other related blogs you can look at for more inspiration:
- Marketing in Japan – Trade Show Report
- Customized fan as a free summer giveaway
- Keep it cool with Twins’ Summer Marketing Product