Custom hologram stickers are increasingly used by brands to verify authenticity, reinforce quality assurance, and add a premium finish to products. At The ODM Group, hologram stickers are applied to products that have passed internal quality control checks, helping brands communicate trust and credibility directly to consumers.
This article explains how hologram stickers support product authentication, how technology is evolving to combat counterfeit and unapproved goods, and why brands are investing in holographic solutions. Two common applications are covered here: QC hologram stickers and QR code hologram stickers.
QC Hologram Stickers:
QC hologram stickers typically feature a “QC” mark to indicate that a product has been inspected and approved. They are most often applied after quality control checks and before final packaging.
Beyond their functional role, QC hologram stickers help products:
-
Stand out visually at point of sale
-
Signal quality and legitimacy
-
Increase perceived product value
Furthermore, other competitors may not have similar stickers verifying approval which will give your company an upper hand and call-to-action as it will be a customer incentive to buy the product.
Hologram stickers reflect light dynamically, creating a shifting visual effect that catches attention from multiple angles. This reflective quality remains visible under various lighting conditions, making hologram stickers consistently noticeable on shelves and displays.
When applied to ODM-manufactured products, the difference is immediately visible. The holographic surface adds an extra layer of finish that elevates packaging without requiring a complete redesign. As a result, products feel more considered and premium, helping attract customer attention and differentiate from surrounding items.
QR Code Hologram Stickers:
QR code hologram stickers combine holographic security with digital access. In addition to confirming authenticity, they allow consumers to scan and retrieve product-related information instantly.
These stickers are used to:
-
Verify authenticity
-
Access product details
-
Share brand or campaign information
-
Strengthen post-purchase engagement
By scanning a QR code (Quick Response barcode), customers can learn more about the product they are considering or have already purchased, reinforcing transparency and trust.
How Brands Use QR Code Hologram Stickers
Some global brands have introduced digital product identity systems using QR code hologram stickers, assigning a unique code to each item within a collection. These codes can provide access to:
-
Authenticity verification
-
Product specifications
-
Supply chain insights
-
Exclusive brand content
This approach improves traceability and strengthens the connection between physical products and digital platforms.
Here is Ralph Lauren’s new campaign, they have launched their very own Digital Product Identity (ID) in the form of a QR code. The code will be individual to their entire collection including tens of millions of products. Additionally, each unique code will give access to information regarding its authenticity, product details, insight into the supply chain, and increases connectivity for consumers. Similarly, Bentley also created their own QR hologram sticker.
Another idea for a QR code hologram sticker which can be manufactured for exclusivity is to have the ability of a one-time authenticity scan. Therefore, it will work the same way as Ralph Lauren’s QR hologram stickers. The only difference is that once the sticker is scanned, the information will be visible only once to ensure it is the real deal.
Design Making Process for Hologram Stickers:
To design and create stickers, a range of professional machines are used. The material of the sticker is PE (Polyethylene – a common type of plastic). The techniques include the following:
- Plate Making
- Printing
- Laminating
- Inkjet Printing
- Die Cutting
- Waste Removal
- Quality Inspection
Hologram stickers are worth investing in….
ODM has been using hologram stickers for clients whose items have been QC tested and approved. We use these to stand out from our competitors, ensure authenticity, and add extra value to your product. Hence, with the added feature of a QR code, the product will attract customer’s attention, boost sales and build brand awareness.
Would you pick up a product with a hologram sticker on it? Do you believe that this adds a high perceived value? If yes, what custom design would you add to a holographic sticker?
If you are interested in this item and want to find out more, get in touch with our office in China or Vietnam! Our sales or design team Mindsparkz can assist you in inquiries or creating unique designs for your next campaign. The product code for the hologram stickers is 1161. Please quote this code when contacting us!
Scratch-Off Hologram Stickers: Another idea for Interactive Campaigns
For campaigns that require more than visual authentication, scratch-off hologram stickers offer an interactive alternative. By combining a holographic base with a scratchable layer, brands can conceal codes, messages, or verification details until revealed—making them ideal for promotions, controlled access, or one-time use campaigns.
👉 Learn more about custom hologram scratch-off labels here:
For other inspirational ideas, check these related blogs:
Know more about custom holographic labels and the process of printing them. Read more in the blog below:
Here’s another QR code promo idea, these custom QR promo pens are another way to be unique and have a competitive advantage.
For another future trend using holograms, a holographic advertising display is on top of the list of products to invest in. Thus, any content you want to advertise will be floating in the air in 3D and Wi-Fi is not needed.
Visibility is essential when it comes to promoting your business. Hence, what better way to improve your visibility than using a LED display? Increase brand visibility with these LED point of sale product displays!
POS (point of sale) displays are significant when it comes to making sales. Check out this blog for tips:
Read this blog to find out why a LED display is the best solution to advertising. Find out the secrets here:
FAQs About Hologram Stickers
What are hologram stickers commonly used for?
Hologram stickers are used to verify product authenticity, deter counterfeiting, and enhance visual appeal. They are commonly applied to packaging, promotional products, quality control labels, and limited-edition items.
What is the difference between QC hologram stickers and QR code hologram stickers?
QC hologram stickers indicate that a product has passed quality inspection, while QR code hologram stickers allow consumers to scan and access digital content such as product information, authenticity verification, or brand campaigns.
Are hologram stickers fully customisable?
Yes. Hologram stickers can be customised in terms of size, shape, artwork, holographic pattern, adhesive type, and added features such as QR codes, serial numbers, or scratch-off layers.
Can hologram stickers help prevent counterfeit products?
Hologram stickers make counterfeiting more difficult due to their complex visual structure and production process. When combined with QR codes or one-time authentication features, they provide an additional layer of security.
How should brands choose the right type of hologram sticker?
The choice depends on campaign goals. QC stickers are suitable for quality assurance, QR code stickers work well for traceability and engagement, and scratch-off hologram stickers are ideal for interactive or controlled-reveal campaigns.
Related posts:
Custom Hologram Scratch Off Labels to Secure Confidential Product Info
Vinyl Custom Branded Stickers: Make Your Brand Identity Stick
Holographic Logo Stickers: 4 Advantages Of Using Them In Your Products
Dinosaurus Gift with Purchase: Stickers
Promotional Bar Accessories – Light Up Your Brand With LED Stickers!