Indianapolis 500 (Indy 500/The 500)– is an American automobile race held at the Indianapolis Motor Speedway in Indiana.   One of the oldest and most significant motor racing events, it is the largest single-day sporting event in the world, with approx 400 000 people attending each time.   Taking place on 30th May this year, it’s in its 65th consecutive year of uninterrupted occurrence. Mark this special event by giving car accessories as promotional giveaways!

Die cast cars are a great giveaway since they are so easily customised with decal imprint.   You want your logo to be visible, so choose a vehicle size that has adequate area preferably a scale of 1: 28 to 1: 38 to imprint your logo, website, telephone number etc..Logo can be imprinted on any area of the car but we recommend printing just like the real race cars.  Die cast cars can come in various forms of packaging – blister card or clear box with a cache at the bottom for easy removal.  They are used around the world and with varying degrees of customisation – here is a successful promotion in Hong Kong by Jessicar (HK magazine).

Promotional caps help shield event participants from the scorching heat of the sun, making them a practical gift option for children and adults. These caps can be silk-screen printed, transfer-printed or embroidered with your company’s logo. You may choose to print your logo on the front panel for high visibility or on the backside of the cap for a more subtle logo placement.

Other great car promo giveaways are pens, key chains, magnets & bottle openers – Inexpensive products which people will use frequently and can be linked to the event.. Imprint your company’s logo on them and people will fondly remember your company every time they use these items.

For the office, you could give desktop accessories such as mouse pads, stress balls, business card holders & calendars. In fact, any logoed product with a checkered flag, or some sort of raceway message featuring the Indianapolis racing theme will make a great gift.

Highly visible & in close proximity to your clients, these items will serve as small reminders all year round, ensuring that people remember your company long after the event is over.

If your company does not have a license for promotional products with the event name, then another option is to go for a very targeted promo.   Our suggestion, for its high perceived value, how about this Mini Air Ionizer which can dispel smoke and clean the air.

Tell us what your company is doing this racing season.   More on car related promos soon when we write about something else which is very American – the Tailgate party.