Drinking glasses are among the most widely used on-pack promotional gifts by many alcoholic beverage company. Investing in a high-quality logo drinking glass allows them to gain brand exposure beyond shop floors. This is why Trooper, a British beer brand, and Cinzano are currently offering on-pack custom promotional glass.
Customers will get a free custom beer glass for every purchase of three cans of Troopers beer while Cinzano customers will get a free wine glass.
Both brands have successfully created eye-catching packaging and on pack gifts. However, we believe that they could still improve their promotions. Here are some of the things we have learned from these brands.
Although putting the same products in one shelf is deemed cost-effective and space saving, doing so might push your brand in the background. Consider using a custom POS display to highlight your products and ongoing promotions.
When it comes to their on pack gift products, we can say that Trooper and Cinzano did a great job incentivizing their customers. The free gifts were enough reason to buy their products. There’s no need to have a special reason or celebration to have a sip of their drinks. Just the prospect of getting something in return makes customers excited for their promotions. Therefore, with on-pack promotional gifts, customers will eventually anticipate for their next customer giveaways, making their brand an important part of their life.
However, they need to improve on their in-store advertising to make a good first impression among shoppers.
Do you need help with promotional merchandising? Are you looking for effective custom promotional giveaways for business? The ODM Group is here to help you out. Send us an email to learn more about our services.
For more marketing inspiration, check these blogs out!
These gin glasses by Gordon’s are excellent on pack marketing gifts as they feature a delicate and pretty design. Moreover, they go well with the main selling products.
If you are looking for cool drinking glasses for your drinks, then check out this bog! You’ll find a host of uniquely designed glasses to gift your clients and customers.
Check out this amazing beer glass! It was designed to keep drinks cool for longer thanks to its cooling gel. You can offer this innovative product as a gift with purchase or purchase with purchase promotional item.
Here’s everything you need to know about the manufacturing tolerances of a drinking glass. Read on to learn more about what goes behind the scenes.
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