We all know that successful companies cover their displays in POS branding, the question is why? It’s because they understand that in order for customers to regularly buy their products, they need them to remember their brand. Colgate has recognised the benefits of this ingenious strategy and is using POS branding to advertise their toothpaste.
Before we proceed, check out this promotion from a dental clinic and the branded products they choose to give away to their clients!
This custom branded display really pops! The unique shape of this display which caps the cosmetics aisle has a resemblance to a bookend. The way this design neatly rounds off the shelves of bathroom essentials will bring joy to any perfectionist. The unmistakable bright red and white colouration and logo of this amazing gondola end ensures that customers know this display belongs to Colgate. Therefore, this design will make it easy for returning consumers to locate their favourite toothpaste, as well as ensuring that Colgate’s brand stands out to prospective customers.
POS branding can do wonders for your promotion. Its versatility will allow you to decorate any display with your brand. Not only will this boost brand visibility, but it will also make it difficult for customers to forget Colgate’s promotion. Additionally, you can strategically place these displays in shops, at events and in other locations to maximise the potential profits from this unique idea. Furthermore, when you place several promotional items inside these FSDU displays, you can increase the likelihood of customers making multiple purchases.
Are you looking to brand your own displays or products for promotions? Look no further than ODM! ODM has a specialised group of designers that will be able to cater to your various needs. Our team will be able to help you every step of the way to ensure the best experience possible so contact ODM today!
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