Sony and Olympus is enjoying lots of attention thanks to their strong GWP promotion and their well-laid-out merchandise display. Customers will get amazing freebies when they buy any of their featured cameras in selected Hong Kong stores. Through their visually appealing window display, they are able to showcase their products and promotional gifts.
Hong Kong is the shopping hub of Asia so this raises a question & a huge challenge. How can I make my brand stand out? What sets them apart from competitors is the use of high-quality promotional giveaways. Moreover, their promotion is made even stronger by their clever use of merchandise display!
When done right, your merchandise display can help increase sales and solidify trust. How? Read on.
How you present your products can make or break your brand. Great presentation can vastly improve shopping experience, so it’s important that you pay close attention to your displays. A good merchandise display can definitely influence your customers’ buying decision.
If you need advertising and marketing help, feel free to contact ODM. We have the resources and the talents to make your next project a success. Our team specialize in designing, sourcing and manufacturing promotional merchandise at a low cost. What are you waiting for? Talk with us today!
There are several factors that your brand might want to consider before designing the appropriate product display that will complement your product line.
a. Do I have variety? Your product display should be able to display the variance in your product line, and ideally exhibit the different options your brand has to offer
b. Is my merchandise being sold in retail or being display in my personal storefront? When selling in retail, you are competing with your rivals in close proximity.
c. How can I make my display more interactive? Your merchandise display should attract potential customers. This becomes easier to grab people’s attention when your displays are interactive and engaging.
Ultimately, market research is crucial to understand what will attract your target customers.
Merchandise displays are effective because it allows your potential customers to experience the product prior to purchase. This is different from what you might expect from e-commerce, whereby consumers might tend to avoid purchasing products that they have never had experience with or do not understand. It also allows your brand to exhibit products that are high in value with better security.
Merchandise displays are especially effective when your product exists in a retail environment. With so many competitors within close proximity, a unique and engaging merchandise display will definitely redirect their interests and attention to your product.
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