Innovative Promotional Merchandise: Phone Screen Magnifier
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Who wouldn’t be familiar with the famous horror film The Walking Dead? Definitely, children and adults are thrilled with this movie. And as part of this movie promotion idea, they released a horrific outdoor point-of-sale display.
In this blog, let’s talk about movie advertising, the benefits of using creative POS in movie promotion, and tips for designing effective POS ideas. So let’s get started!
In preparation for the highly anticipated return of AMC’s acclaimed TV series, “The Walking Dead,” a captivating campaign was devised to ignite excitement among viewers.
The show, set in a post-apocalyptic world plagued by hordes of ravenous zombies, would resume airing on February 10th. To build anticipation, a unique and chilling rotting finger countdown was brought to life.
Each passing day leading up to the show’s revival was symbolized by the gruesome removal of a finger from a decaying hand, effectively marking the diminishing time until the triumphant return of this gripping series.
Creative point-of-sale (POS) displays serve as powerful tools in movie marketing, offering a range of benefits that can significantly enhance promotional efforts. Here are several key advantages of incorporating creative POS displays into movie marketing campaigns:
Designing effective and impactful creative point-of-sale (POS) displays requires careful consideration of various elements. Here are some essential tips to help you create compelling POS displays that resonate with your target audience and drive successful movie marketing campaigns:
In partnership with the highly anticipated instalment of the Avatar movie, Nestle and UK supermarkets released a promotion packaging with interesting prizes.
Following the success of the American movie Trolls World Tour, the cute-looking monsters are now taking the world by storm! Case in point: this freestanding retail display full of custom-branded merchandise in a cinema in Moscow, Russia.
In conjunction with Pyrex, they manufactured a variety of Frozen-themed merchandise; food containers and thermostats.
Here is a recent movie-themed collaboration between Coca-Cola and Marvel Studios to promote the recent movie Avengers Endgame.
Through the examination of the rotting finger countdown for the return of The Walking Dead, we have witnessed firsthand the power of creative POS displays to generate excitement and anticipation among fans.
The gruesome yet captivating countdown effectively leveraged emotional engagement and amplified the fan experience through social media integration, resulting in heightened fan reception and increased viewership.
By thinking outside the box, incorporating interactive and immersive elements, optimizing placement and visibility, and utilizing clear and compelling messaging, movie marketers can create captivating displays that leave a lasting impression on potential moviegoers.
When it comes to creating compelling point-of-sale (POS) displays for promotion and marketing, ODM Group is your go-to partner. With a team of experienced designers from Mindsparkz, we possess the expertise and creativity needed to design impactful displays that captivate your target audience and elevate your brand presence.
ODM Group offers end-to-end design solutions for your POS displays. From conceptualization and prototyping to production and installation, we handle every aspect of the design process. Our team ensures that your displays are not only visually appealing but also practical and easy to implement in various retail environments.
In addition to designing eye-catching displays, ODM Group goes beyond the traditional to provide unique promotional ideas for diverse industries. We understand that each business has its own unique challenges and target audience. Therefore, we tailor our promotional concepts to suit your industry, helping you stand out from competitors and drive customer engagement.
Feel free to contact our team to get a detailed quote and learn more about the services we offer.
Movie Promotion FAQs
Creative POS displays serve as attention-grabbing tools that capture the interest of potential moviegoers. By incorporating unique designs, strategically placing displays in high-traffic areas, and aligning them with movie themes and characters, POS displays boost brand visibility, generate excitement, and encourage impulse ticket purchases.
Movie marketers utilize various types of POS displays, including standees, cutouts, shelf talkers, danglers, digital signage, and interactive displays. Standees and cutouts feature life-sized characters or props, while shelf talkers and danglers are placed near products to promote movie-related merchandise. Digital signage and interactive displays engage viewers through dynamic content and interactive experiences.
Creative POS displays have several benefits in movie marketing. They capture attention, generate buzz, and create a memorable brand experience. By aligning with the movie's theme, utilizing eye-catching designs, and incorporating interactive elements, these displays encourage impulse purchases, increase brand visibility, and reinforce the movie's atmosphere, ultimately contributing to the success of the marketing campaign.
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