Brindes from Brazil: A Toast To Promotional Products

To strengthen the spirit of entrepreneurship, British Airways granted 10 business class tickets anywhere in their network to small and medium-sized enterprises. We, The ODM Group, are one of the winners of this grant and here’s our insight into our trip to Brazil.

Brazil’s national language is Portuguese and “brindes” is the Portuguese word for promotional gifts as well as toasts. This is an element that’s very prominent in the unique market of the country with some strong promotional campaigns to go along with its iconic landmarks and culture. 

Promotional Products In the Market of Brazil

As seen in the image below, the gift shop in the Cathedral of Rio de Janeiro poses an interesting image of the brindes market of the country. The Brazilian World Cup Soccer promotional gifts are nicely mixed in with traditional religious items.

You can also see the shopper inside donning a Brazilian football jersey, the standard dress for the majority of the population in Brazil right now with the World Cup fever shutting most of the country whenever Brazil plays. Much of the promotional gifts of Brazil revolve around outdoor life, gyms, beaches and football.  

A Toast To Brazil’s Outdoor Market

Below is a picture of a free outdoor festival on Copacabana beach, the “Fifa Fan Fest.” The use of promotional inflatable hands and noise makers along with bandanas, football jerseys, headbands, bags and all manner of other Brazil-themed items created a very strong atmosphere for the fans.

Brahma beer promos and Coke Promos were featured strongly at the event. Tents and large inflatables also were in abundance for everyone to rest under and engage in the brands present at the lively outdoor event.

Check out these travel and trade show blogs to prepare for your own trade show and business visit!

One of the world’s current global mega-event, Expo Dubai 2020 is a business destination ODM can’t miss. At this once-in-a-lifetime event, Dubai will accommodate attendees from over 200 countries from 1 October 2021 to 31 March 2022. See more details in our blogs below:

One of the longest-running and most prominent trade fairs, Shenzhen Gift Fair is a must to visit for all entrepreneurs. Check out our finds during ODM’s visit here:

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Through our experience of visiting trade shows and business expos, we listed some tips for you for a successful business visit. Read all of them below:

To conclude,

The brindes from Brazil is a unique and insightful experience for entrepreneurs. The lively, active and colourful market of Brazil is a good peek into the diversity of consumers and market trends.

ODM is a promotional product development company that specializes in the customisation of promotional merchandise and branded displays. We also have in-house creatives, Mindsparkz, who are skilled innovators that will work with you from brainstorming to production.

For more benefits of working with us, we listed them all below:

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