5 Ways to Boost Brand Visibility with Taxi Advertising Displays

Cab advertising, like any other out-of-home advertising, helps your business position your brand in front of a larger audience. Utilising creative taxi advertising display ideas can bring your brand on the road with less effort.

This taxi advertising by Grab is an excellent example of a successful taxi advertising campaign. Let’s delve in and discover more about the promotion.

Grab Holdings Inc., commonly known as Grab, is a Singaporean multinational technology company. It is the developer of the Grab super-app, which provides users with transportation, food delivery and digital payment services via a mobile app.

What About Grab’s Taxi Advertising Displays?

The well-known company equipped each Grab cab with educational visual displays as part of this marketing. The displays are mounted on the car seat so that the occupants can see them readily. The Grab logo is displayed on each advertisement display. Nevertheless, Grab didn’t simply use the billboard for advertising their company; it also promoted other brands, such as Lifebuoy.

Getting the Most Out Of Your Taxi Ad Displays

Taxi advertisements provide comprehensive coverage by focusing on large customer populations. Moreover, it gives brands citywide exposure and guarantees that the intended audience will receive a message when and where it is needed.

But the question is, how will you be able to implement an effective taxi advertisement using your promotional displays? Listed below are some ideas you may consider.

1. Maximise the Car Headrests

Just like what Grab did, you can also use the car headrests to showcase your promotion. Aside from using it to install your display, you can also customise headrest covers where you can print your logo and brand details.

You can distribute them to taxi drivers within your locality, thereby helping you promote your business to commuters.

Here’s an example of a promotional headrest we featured before.

Shenzhen taxis – promotional headrest covers

2. Consider Taxi Top Advertising

The roof or the taxi top is always on eye level but is often the most unutilised space for transit advertising. With that said, how about maximising this space for your campaign?

It can be used as an alternative to billboards and other traditional advertising methods PLUS it is moving! Your advertisement is literally bringing your brand to different places.

Take a look at this taxi top advertising display idea we have for you.

What’s the Point of Taxi Top Advertising? Top 6 Things You Should Know

3. Upgrade to Taxi Wrap Advertising

One of the most powerful and efficient forms of outdoor advertising is taxi wraps. They can now even be recycled. They are an eye-catching, memorable, and affordable approach to reaching a sizable audience all the time.

Taxi wraps allow your business to use the entire exterior of a taxi for your marketing. Similarly, it is more affordable than traditional billboard advertising. If you’re a small company or just starting, then taxi wrap advertising will save you money.

Here’s what you need to know about taxi or van wrapping advertising.

Van Wrap Advertising: Top 4 Things You Should Know For Branding

4. Always Consider the Car Front

The car front is always the first part of the cab that passengers see, making it the ideal location for your promotional displays. For instance, you can use promotional car sunshades for your windshield to protect the driver and passengers from the heat of the sun.

You can customise these sun shields with your brand logo and company details so passengers can view them while boarding the taxi. They tend to get more familiar with your business during a long ride as it is in front of them.

Here are some sun shield designs you might consider.

Automotive Promotional Items – The Best Material For Windshield Covers

5. Don’t Forget the Side Mirror!

Since they are unnoticeable, businesses often neglect side mirrors when it comes to taxi advertising. However, little did they know, these small accessories can create a big impact on their companies.

When accentuate with customised covers, side mirrors can unexpectedly help propel their business visibility and awareness.

Check out these car mirror cover designs that may suit your brand.

Take your branding on the road with Car Mirror Covers

What did we notice?

If done better, using these advertisement displays would be a sure win for Grab. As a marketing agency for decades, we noticed that these ideas need some improvement for the brand to totally reap the displays’ promotional potential.

The displays look messy. However, they can be enhanced to get a higher and better impact. For instance, they can use a more presentable cover display and mount it properly on the backseat.

Promote Your Brand With This Custom Headrest Cover

More Taxi Advertising Ideas from ODM

As a promotional products manufacturer and marketing agency since 2003, we have witnessed how taxi advertising evolved and helped brands achieve their marketing goals. Therefore, we tried to get along with these innovations and started to source automotive promotional ideas for business.

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In a Nutshell

Taxis never stop. They are available almost anywhere we go. So why not take advantage of their presence? Indeed, businesses across industries can adopt and use taxi advertising displays and ideas for marketing their brands and furthering their reach, just like Grab did.

Therefore, if you want to create a successful taxi advertising campaign, we at ODM are here to assist with your needs. Our team and expert designers from Mindsparkz can help design and produce marketing ideas for your business.

However, if you’re in the automotive industry and looking for ideas to rev up your business success, feel free to check these projects we had with various brands.