Branded Water Filter: What is Activated Charcoal & How to Use it for Marketing?

Every living organism on Earth requires clean drinking water to survive. From digestion to waste removal, water plays an essential role in maintaining a healthy body; however, toxins and other contaminants often find their way into waterways, and subsequently our drinking water.

Charcoal water filter sticks have risen in popularity in the modern world and have become an imperative component in many industries, including medical, cosmetic, and agricultural purposes. It contains a versatile ingredient known as activated carbon and is also a vital component for the best water filtration systems.

What is activated charcoal?

Activated charcoal sticks, also known as binchotan charcoal, have been used since the 17th century in Japan as water purifiers. However, they have an incredibly porous surface, which attracts contaminants found in tap water. These contaminants are retained on the surface of the carbon. In addition to purifying the water, activated charcoal also infuses the water with minerals.

How does the Branded Water Filter Work?

Activated charcoal consists of a substance, most commonly wood, coal, or bamboo. These substances are burnt in the absence of oxygen to create charcoal. They are then heated to a high temperature and exposed to certain gases. The multi-step process makes it very porous, which is what ‘activated’ refers to.

Once the charcoal is activated, the increased surface area can bind to any substance. It serves as a strong magnet, absorbing any harmful molecules that come into contact. Activated charcoal utilizes the process of adsorption. Adsorption, as opposed to absorption, binds these pollutants chemically instead of physically. Adsorption is when molecules are attracted to the surface of the adsorbent rather than being absorbed into it. In reality, activated charcoal is odor-free, flavorless, and non-toxic.

 

Activated charcoal makes for an excellent material for the branded water filter because it is natural and efficient at removing many contagions from the water without using chemicals. Such contagions are unstable organic compounds and chlorine. Carbon-based organic pollutants in the water are attracted to the carbon in the charcoal, which quickly bonds to these impurities. However, other compounds, depending on their polarity and molecular weight, may pass through the filter.

 

Not to mention, after the initial use of the branded water filter, consumers can still utilize it in a multitude of ways. For example, it can act as a deodorant or provide nutrients to plants, further extending the water filter’s usability.

 

What are the benefits of using the Branded Water Filter Sticks?

 

1. Cooking – The branded water filter can be cooked with your rice to add a chewy texture to it.
2. Refrigerator – Placing this branded water filter in your refrigerator eliminates foul odors and keeps food fresh inside.
3. Drink – The branded water filter can add essential minerals, such as calcium, magnesium and iron, back into your water to enhance the water quality. It also eliminates chlorine in the water, making your drinking water much more palatable.
4. Bath – Placing the branded water filter in your bath water will release far infrared that warms your body. It also absorbs chlorine, making the bathwater less alkaline, nourishing your skin, and bringing health benefits.
5. It is relatively cheap – Charcoal water filter sticks are inexpensive to manufacture as compared to other filtration systems. The savings are then passed down to the consumers.
6. Makes water healthier – Activated charcoal can add essential minerals, such as calcium, magnesium, and iron, back into your water to enhance the water quality.
7. Hangover cure – Due to the powerful cleansing properties discussed, activated charcoal can help to remove toxins from the liver after alcohol consumption.
8. Added energy – When the body is cleansed of toxins and oxidants, you will feel more energized and spirited. By removing toxins from your water, it works as a filtration system in your body, as well as in your water bottle/glass.

 

How will the branded water filter help your marketing?

This branded water filter will provide you with a considerable branding area. You can place your brand logos, slogans, or any other information which you want to deliver to your potential customers on this item. Utilizing promotional objects invigorates consumers to reach out to you. When they see your name on a unique and practical product such as this branded water filter, they are more likely to come to you for business than a company that doesn’t use promo products.

 

Your customers will use this promotional item because no one likes unpleasant odors. This way, you will enhance customer’s loyalty as they can see your brand on this product every day. In the future, they will choose your brand habitually because they have this constant branded reminder. It will also leave a positive impression on your brand. This branded water filter is also relatively inexpensive considering the frequent brand exposure it can provide!

 

How can the branded water filter be customized for brands in the drinks industry?

After exploring the promotional products industry, we have realized how valuable bespoke promotional products are to the Drinks Industry. When you sell a commodity like food and beverage, promotional merchandise can help improve your branding and create fruitful customer relationships.

If your company is in the drinks industry, this branded water filter is a great promotional product to be paired with drink-related items such as glassware or custom barware. It is such a practical item that people can use in any situation where water is served, such as restaurants, bars, or homes.

This branded water filter also makes for an excellent in-pack gift for water companies. Adding a free branded water filter in the packaging with your drink bottle can significantly increase your brand’s value. Besides, who would not want such a practical item for free? Everyone tends to go after brands that offer free items. Practicality, elegance, and uniqueness would be the critical selling points of your branded on-pack gift set.

 

The 2-in-1 set, if included in the branded water filter and drink bottle, will ultimately net you higher sales. As your brand image starts to grow, more and more clients would undoubtedly have the urge to try and take advantage of your promotional product. 

It can also be offered as a corporate gift. If you want to appeal to your eco-conscious clients, then green corporate gifts should be on your list. This branded filter is completely natural and eco-friendly, and it brings many health benefits, such as adding essential minerals to your water to increase water quality. Companies are more likely to do business with other companies that share the same values. In addition, its toxin-absorbing characteristics have an extensive range of medicinal and cosmetic uses.

 

Contact ODM

At ODM, not only do we specialize in custom promotional gifts and the manufacturing of high-quality products, but we also help assess factories through factory visits. We also help clients design high-quality merchandise for the global market. Check out our sister website MindSparkz to learn more about product design! If you are looking to market a product or require help in producing high-quality products, be sure to contact ODM.

If you are interested in having a customized branded water filter for your upcoming brand promotion or retail, then contact us with product code ODM-3672.

 

Related Blogs:

Speaking of filters, these bamboo charcoal will filter out the lingering dust and odors in your homes. However, the question is, how can you advertise with this eco-friendly air freshener?

 

Check out more information about cosmetic marketing strategies:

 

Recognize the significance of investing in attractive looking cosmetic packaging:

 

Read up more on other aluminum-based products promotional ideas:

 

Take a look at this excellent real-life case study of using cosmetic promotional gifts by Estée Lauder:

 

Analyze this customized cosmetic promotional gift! Might unleash creativity for your own gifts:

 

More Related Blogs

 

Frequently Asked Questions

How Does Carbon Water Filter Work?

A carbon water filter works by attracting and binding impurities chemically instead of physically absorbing them. What is great with an activated carbon filter is that it cleans and filters the water without completely removing important minerals from water.

What are the benefits of using Carbon Water Filter?

A carbon water filter helps remove water impurities, eliminate odor from your refrigerator, absorbs chlorine and makes bathwater less alkaline, serves as a hangover cure, and makes water healthier. As such, they make a great addition to your kitchen.

Would this Charcoal Water Filter Affect the Taste of Water?

No it won't. It is non-toxic, eco-friendly, and very safe to use. It will not leave an unwanted taste or smell in your drinking water.

How Do I Advertise with a Charcoal Water Filter

One of the best ways to advertise with a water filter is to offer them as a freebie, giveaway, or a corporate gift. To make them really stick, it is important to get your brand identity into the water filter sticks. For instance, using a specialty gift box when distributing the promotional product, attaching a specialized tag, or adding a scratch-off hologram sticker with your brand identity.

 

Have any design ideas in mind?

Please scan this QR code to have easy access to Mindsparkz blogs.