Collectors edition box sets are really popular with consumers and a great way for game designers and studios to add value to a product. They give studios the opportunity to offer fans access to content and products that are not available when purchasing the standard version of a game. As well as in game extras, Collectors Edition Box Sets also offer fans exclusive merchandise that they would otherwise be unable to buy. Below we have listed 5 products that we think are great to include in your collectors edition box set.
5 Promotional items to include in your collectors edition box set
Custom USB storage can be manufactured in practically any shape, size and out of any material. These are perfect when putting together collectors edition box sets as they are affordable to produce, therefore do not increase the final cost to the consumers too much. Furthermore, they are also highly customisable therefore the options are practically unlimited. They also have high usage and if consumers can attach them to their keys you will gain day-to-day exposure.
Mugs are very common in a promotional giveaway or collectors box set. Therefore, it is important to come up with an awesome design that stands out from the crowd. This mug was created for the 10th anniversary of GTA III and features the iconic brass knuckle design as a handle. The unique handle attracts attention and increases the perceived value of the product.
A fan favourite. Game Artwork artwork provides customers with exclusive artwork and picture books in addition to the game. This Gears of War 3 Epic Edition box set includes a wide selection of artwork from the Game Studio. Giving fans access to unique drawings and concept ideas during the development of the game. These items are highly desirable and collectable.
Exclusive material is usually an item that stands out due to its size, design or function. Each game will provide 1 large central item to draw attention. Numerous small items with no large ‘stand out’ item will provide less of an attractive package and reduce perceived value. This is a great example of a standout item for Batman: Arkham Asylum. This Batarang on a stand is perfect for any hardcore collector. Our team at Mindsparkz can help you design and manufacture custom pieces like the one shown in the picture.
When customers buy the standard version of a game the packaging main purpose is purely practical. However, collectors edition of a game allows studios to be creative with the packaging. Collectors Edition packaging has high perceived value and many consumers keep packaging as a souvenir. The packaging in the picture was from a GTA Collectors Edition and included a retro sports bag.
These were just a few ideas of what unique items you can include in your Collectors Edition Box Set. Many studios and game designers create unique and custom items in there Collectors Edition Box Sets. If your looking for a unique product to include why not contact our creative team MindSparkz. If you would like to know more information in the products feature here get in touch
We have more case studies on collectors edition box sets. Why not check them out?
This one from Halo features a great unique gift
This one from Resident Evil 5 included some amazing packaging ideas
Another great packaging idea