When it comes to marketing cosmetics, it is crucial to present your brand in a compelling and interesting way. After all, you’re selling products that promise to enhance your customers’ appearance. That’s what Estee Lauder did in their campaign with cosmetic gift with purchase promotion driving sales to new levels. Having a high visibility campaign featured on a POS display in a great location make this something you can’t pass by.
The brand is giving away a custom cosmetic pouch with every Estee Lauder purchase of $150.00 USD or more. Great incentive for beauty and cosmetics enthusiasts as this customer incentive is not only practical but stylish as well.
Sporting summery prints, their custom printed bag is small enough to fit in hand bags. This also makes a great travel companion as it makes organizing toiletries simple. What made their gift with purchase the center of attraction is their glass casing. The cosmetic POS display was simple yet, it exudes elegance and quality.
Since this Estee Lauder line of products is intended for women, the use of posters with pretty girls creates a powerful marketing message to their target audience. The posters are practically telling their female audience that they can make them look glamorous just like the models. In essence, the combination of effective POS display and cosmetic gift with purchase has helped the company get their message across effectively.
So, if you’re planning a cosmetic gift with purchase campaign, here are factors to consider.
If you are in need of promotional cosmetic products, don;t hesitate to contact The ODM Group. We have a team of designers and merchandisers who will help from start to finish. Speak with our team today to know your promotional product options.
To help come up with great cosmetic marketing ideas, we have rounded up some of our favorite blogs below. Check them out!
Interactive displays are becoming the trend in in-store marketing nowadays. This is because interactive displays allow merchandisers to learn more about their customer’s product preference through surveys and interacting with their products. See how NARS did it:
Power banks are one of the most wanted gifts nowadays. But they also make great cosmetic gwp. Check out this 2-in-1 mirror-powerbank:
We love this cosmetic gift set by L’Occitane because the packaging can be used long after the products have been consumed. Moreover, it’s waterproof so they are perfect for travels:
We love this gift set- from the free on pack gifts down to its packaging design. See what makes this product tick.
Using marketing gift sets allows merchandisers to sell 2 or more products in one single transaction, increasing sales. For customers, this is a great deal as they get to score different items at a fairly lower price.
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