Brand Awareness with 東TOUCH Magazine’s Covermount Gift

In the quest to promote their brands and gain a distinctive edge, businesses are constantly on the lookout for innovative marketing strategies. One highly effective approach is the use of a covermount gift.

Thoughtfully bundled with products or magazines, they are a powerful way to captivate customers and raise brand awareness. Today, we’ll take a look at 東TOUCH Magazine’s choice of covermount gift and subsequently delve into the advantages of covermount gifts and how they can help you elevate your brand’s presence.

 

What is a Covermount Gift?

A covermount gift is a promotional item that is bundled with a product or magazine. The goal of a covermount gift is to add value to the purchase of the product or magazine and to incentivise customers to make a purchase. These gifts can range from small trinkets to larger items, such as branded tote bags or water bottles. Notably, covermount gifts are widely used by businesses to promote their brands and stand out in a crowded marketplace.

 

東TOUCH Magazine’s Covermount Gift Idea

TOUCH Magazine - Covermount gift

東TOUCH Magazine – Covermount gifts

 

Back in 2015, 東TOUCH Magazine decided to offer slippers as their covermount gift.  As seen in the picture above, the magazine was sold in 7-Eleven stores around Hong Kong. Although the inclusion of the comfortable house shoes made this edition pricier than usual, the comfort factor provided by the slippers is definitely value-added to this HK$ 75 purchase. (US$10)

Covermount Gift Promotion HK

Covermount Gift Promotion in HK

What do we like about this Covermount Gift Campaign?

To start off, we love the product. It’s simple, unisex, useful, comfortable, visible and relatively cheap to produce. Moreover, the MADNESS “?” branding is very cool and stylish too!

Covermount Gifts - MADNESS slippers

Covermount Gifts – MADNESS slippers

As the art of prints die out with all the advancements in technology, offering a gift with purchase is a fantastic way to push people to buy the printed version of your magazine. Covermount gifts have always been an efficient way to boost newspaper and magazine sales but they have become even more unavoidable in recent years.

3 Things You Need to Know About Covermount Gifts

If you are interested to make your own covermount gift, here is a list of the 3 things you should always keep in mind when you plan your promotion.

1. Focus On Quality

Covermount gifts should be of high quality and add value to the customer’s purchase. Ensure that the gift is well made and provides a positive experience for the customer. By offering a quality gift, you will leave a lasting impression on the customer and focus on cultivating long-term brand loyalty.

Covermount Gifts - roomshoes

Covermount Gifts – roomshoes

2. Format/Size

The size of the covermount gift should be appropriate for your target audience. Consider the practicality and portability of the gift. You want it to be something that can easily be used or carried by your customers. Smaller items like keychains or stickers are more cost-effective and suitable for wider distribution, while larger items like tote bags or water bottles can make a stronger impact but require a higher budget.

3. Know Your Target Audience

Understand your target audience and their preferences. Research their demographics, interests, and needs to choose a covermount gift that will resonate with them. By offering a gift that aligns with their tastes and interests, you increase the chances of creating a positive and memorable experience, leading to increased brand awareness and customer loyalty.

 

Advantages of Using A Covermount Gift

Standing out amidst competition:

Standing out from the competition can be challenging as customers are prone to being bombarded with promotional messages from numerous brands vying for attention. However, covermount gifts offer businesses an innovative solution to differentiate themselves from competitors. By providing customers with an unexpected special touch, these gifts capture attention and leave a lasting impression, which will help you stand out in the market.

Driving Sales:

Covermount gifts incentivise customers to make a purchase by enhancing the overall value of the product or magazine. These gifts create a sense of excitement around the purchase, and customers perceive greater value in their expenditure, which ultimately results in more sales for the business.

Fostering Customer Loyalty:

By offering covermount gifts, you can provide customers with an enhanced purchase experience and foster a positive sentiment towards your brand. This feeling is key to creating long-term customer loyalty, increasing the chances that customers will return for future purchases and recommend the brand to others. Overall, covermount gifts provide a way for businesses to connect with and engage their audience, creating a memorable experience that drives sales and cultivates customer loyalty.

Innovation:

Compared to traditional promotional methods, covermount gifts offer a fresh and captivating approach for businesses to engage with customers. Instead of relying on standard flyers or brochures, covermount gifts provide tangible items that customers can hold onto and utilise in their daily lives. This fosters a lasting impression and helps to establish brand recognition over time.

 

Popular Covermount Gifts in the Market

Covermount gifts come in a plethora of options, and they can be customised to align with your business’s brand aesthetics. Some popular choices include keychains, stickers, mugs, as well as eco-friendly items such as reusable straws and tote bags. The ODM Group is a leading provider of promotional products and we offer an extensive range of covermount gifts that can be tailored to meet your business’s specific requirements.

 

Related Blogs:

Discover the secret behind effective marketing with Thai Buddha charms as magazine covermount promo gifts. These charms not only have great design appeal but also make excellent seasonal gifts, increasing readership and attracting customers.

Make your brand stand out with branded luggage tags as covermount promo gifts. These useful and well-branded tags not only improve sales but also provide a lasting reminder of your magazine.

Capture the attention of golf enthusiasts with covermount gifts featuring a Peppa Pig golf set toy. This unique and playful promotional item is sure to create excitement and generate interest in your magazine.

 

To Sum It Up:

Incorporating covermount gifts into promotional campaigns can be an invaluable strategy for businesses aiming to distinguish themselves in a competitive market. By offering tangible items that add value to products or magazines, you can create memorable experiences, drive sales, and inspire customer loyalty. If you are interested in utilising covermount gifts for your next promotional endeavor, feel free to contact us and we can discuss all these points with you in order to find the perfect gift for your audience/budget.

 

Covermount Gift FAQs

How can covermount gifts help increase brand visibility?

Covermount gifts contribute to increased brand visibility by providing customers with tangible items they can use in their daily lives. This helps to create a lasting impression and foster brand recognition over time.

Can covermount gifts be customised to match our brand's aesthetics?

Absolutely. Covermount gifts can be customised to align with your brand's aesthetics. The ODM Group offers a diverse range of customisable options to ensure your covermount gifts accurately reflect your brand identity.

What are some popular industries that use covermount gifts in their promotional campaigns?

Covermount gifts are popular across various industries, including publishing, beauty, and food and beverage. Any business seeking to promote their brand and engage their audience can benefit from utilising covermount gifts.

 

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2023-11-21T15:48:20+08:00

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