How To Expose your Brand. Mountain Biking Covermount Gift idea

Despite how people love online content, magazine stands never lose their popularity. We just can’t help it if consumers want a physical copy of the latest news about fashion, beauty, and sports. Rather than worrying about the sales you may miss because of online competition, plan a covermount gift to market your magazines.

covermount gift

How To Expose the Brand With Mountain Biking’s Covermount Gift

A pretty decent example here – a premium microfibre cloth from Pedro’s. This Mountain Biking mag has been supportive in allowing the brand to promote through their glossy papers.

It is a bit over the top to conclude, however, that only the former gained something from this collaboration. After all, a covermount gift with purchase does not shield any brand name from view. This fact feeds our belief that the two companies have had their brand exposure increase due to it.

What does a Covermount Gift achieve?

  • Name Retention. This Mountain Biking journal is already a high-quality product, but the giveaway may heighten its appeal even more. Regardless, a common trait of shoppers is that they’re less forgetful of the brands that show generosity to them.
  • Consumer Reliability. The branded towel in the picture above is useful for the target audience (cyclists) of the magazine. It happens to be microfibre too, which will not leave scratches or streak marks on any surface. For this reason, the merchandise can build up the loyalty that clients feel towards the company.
  • Brand Awareness. The way that the promotional gift has been organized allows many to detect the brand logos fast. It is a major advantage that the customers can see it right up front. This way, even the non-biking enthusiasts who doesn’t initially plan to buy it may do so because of the freebie.

Would you ever say yes to advertising your brand using a covermount gift? The process is simple, especially after you make the magazine agree to the idea. The most amazing thing here is that any GWP that you link to your regular products will work with a glossy mag too.

If you want extra tips concerning on-pack promos, send The ODM Group a message so we can help you better. Good luck!

Feel the global influence of GWPs in these case studies:

2017-10-09T18:05:24+00:00