The FMCG Food industry is a highly saturated market. Brands are constantly rolling out interesting in-store promotions to make their brand stand out. Enfagrow being a well-established brand in the market, are constantly coming up with great brand promotions. Most recently was their on-pack promotion for milk powder.
On-pack promotions are a great way to increase brand exposure. Enfagrow was offering an on pack promotion targeting back to school promotion. Simply purchase a tin of 1.5kg milk powder at SG$55.70(USD$42.00) and get a free set of learning materials for your child. These learning materials consist mostly of storybooks catered to young children. By promoting your brand with useful products will help it to get noticed quickly.
Why do we like these On Pack Promotions?
Unique but Effective
- Enfagrow’s promotion is reletively unique, usually with milk powder promotions the GWP is commonly travel sizes of milk powder or milk bottles. However, by using a learning kit for the on pack promotion is definetely special, which would entice customers to buy it for their children.
Boosts Sales
- On Pack Promotions are a great way to boost sales. Customers love recieving free gifts with the purchases, it makes them feel valued and that the brand cares for them. What makes this promotion even better is that it is a learning kit for children, which is great for the back to school season.
Customer Loyalty
- One of the best ways of attracting the customers attention is to give them free items. By offering a free learning kit, customers will feel like they are really getting value for their money. This might just seal the deal for future purchases.
How can ODM help?
If you’re interested in this kind of On Pack Promotion, and would like to find out more information, feel free to contact us. At ODM we specialise in promotional solutions to your ideas, as well as providing excellent designs from our in office team.
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